Website Revamp & Maintenance for an FMCG

Realfood

Website Revamp & Maintenance for an FMCG

Real Food is an established brand in the food and beverage industry focusing on healthy dining and meal subscription services. Formerly known as Farm Shop, the company rebranded to Real Food and required a technical partner to enhance their ecommerce platform. This partnership supports their growing digital operations by ensuring seamless synchronization between the online storefront and backend fulfillment systems.

How We Help?

  • API Integration & AI System Synchronisation
  • Subscription Management & Fulfillment Optimisation
  • UI/UX Enhancement & Platform Maintenance

Website
https://therealfood.co/

Our Challenges & Goals

The primary objective was to upgrade the existing website’s performance while maintaining its daily operations. A significant challenge involved the technical integration of the website with a bespoke AI order management system. It was crucial to ensure that complex order data, including recurring WooCommerce subscriptions, was transmitted accurately so that the physical delivery labels and kitchen orders printed the correct items for every scheduled delivery.

How We Helped

UI/UX Enhancement & Platform Maintenance

We performed a comprehensive audit of the existing website to identify friction points in the customer journey. Our team implemented several User Interface (UI) and User Experience (UX) improvements, creating a more intuitive navigation flow that allows customers to manage their subscriptions and browse products with greater ease. We also provide ongoing maintenance to ensure the platform remains secure and high-performing.

API Integration & AI System Synchronisation

To bridge the gap between the website and the client’s AI order management system, we utilised the WooCommerce REST API. We developed a custom integration to ensure that every order detail is accurately pushed to the AI system in real-time. This automated workflow eliminated manual data entry errors and ensured that the digital storefront and the physical management system operate as a single, cohesive unit.

Subscription Management & Fulfillment Optimisation

We refined the WooCommerce subscription feature to ensure it communicated perfectly with the delivery printing system. By precisely mapping product metadata and subscription schedules through the API, we ensured that the order management system prints accurate delivery items for each specific cycle. This has significantly improved the reliability of their subscription fulfillment and reduced errors in the delivery process.

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