What are Microsites & Campaign Websites?
A microsite is an extension of your current site, which may share the same theme as your main website. It can be employed to launch a series of products for a short-term promotion or as a dedicated website for a brand aiming to engage a specific audience over the long term. Additionally, microsites are valuable for anticipating upcoming events, ensuring a smooth and user-friendly digital experience.These platforms are designed for seamless functionality on any platform. Embrace the versatility of microsites to enhance your digital presence for customers, stakeholders, and employees, all in one convenient location.Alternatively, a campaign website offers a tailored and user-friendly online experience designed around your product or campaign. Whether you’re initiating marketing campaigns or executing outreach strategies, these websites provide an optimal solution.With the option for a brand new sitemap and copywriting that hones in on the product or campaign, these platforms are adaptable to your needs. Embrace the flexibility of campaign websites to enhance your digital presence and foster novel connections with your audience.
Most Microsite’s come with a number of utilities that make them a useful asset to any business, including:
Customizable landing pages
These help to increase user engagement and encourage urgent purchasing decisions. We often optimise the website flow with multiple CTAs to prompt swift action, prioritising persuasive content over excessive information. This includes captivating animations and quality AR and VR to elevate user experiences and drive higher levels of engagement and interactivity.
Embedded multimedia content
Integrate videos, animations, and interactive elements seamlessly into your microsite to deliver immersive and engaging experiences. Enrich your content with visual storytelling, product demonstrations, and dynamic presentations that captivate and inform your audience.
Simplified contact forms or subscription options
Create user-friendly contact forms and subscription options that encourage seamless interaction and data collection. Streamline lead generation by offering simplified and intuitive ways for visitors to get in touch or subscribe to your updates and newsletters.
Interactive maps or location-based services
Incorporate interactive maps and location-based services to provide users with valuable information about your event’s location or your business’s physical presence. Enable users to easily find and navigate to your business, event venue, or specific points of interest.
Seamless integration with social media platforms
Integrate social media sharing buttons and feeds to facilitate easy content sharing across various platforms. Foster community engagement and broaden your outreach by enabling users to share your microsite content effortlessly with their social networks.
Dynamic content updates and real-time notifications
Keep your audience informed and engaged with dynamic content updates and real-time notifications. Deliver timely updates, promotions, and important announcements to your users, ensuring that they stay connected and informed about your latest offerings and events.
Integrated analytics and tracking tools
Implement comprehensive analytics and tracking tools to monitor user engagement, track conversion rates, and evaluate the performance of your microsite campaigns. Gain valuable insights into user behaviour, preferences, and interactions to refine your marketing strategies and optimise campaign performance.
Secure payment gateways
Ensure secure and hassle-free transactions for users through robust and reliable payment gateways. Provide a safe and trustworthy platform for users to make purchases, register for events, or avail of promotional offers, fostering a seamless and secure user experience.
Responsive design and mobile optimization
Optimise your microsite with a responsive design that ensures consistent and seamless user experiences across desktops, tablets, and mobile devices. Enhance accessibility and user engagement by delivering a user-friendly and visually appealing interface that adapts to different screen sizes and resolutions.
Our Microsite & Campaign Web Development Services:
We offer up-to-date and digitally efficient designs for microsites and campaign websites, catering to the needs of our clients. Our microsite and campaign web development services are designed to create an engaging experience for site visitors. These include:
Site Extension
Our specialty is crafting tailor-made microsites as seamless extensions of your primary business website. This approach facilitates the integration of design and functionality with your main site or exploring a completely divergent direction.
Flexible Microsite Design
Our developers are skilled at designing campaign-based websites that can be easily adapted and repurposed for future events. Depending on the client’s budget, we can integrate animations and cutting-edge technologies, such as Augmented Reality (AR) and Virtual Reality (VR), to enhance the user experience.
Progressive Web App Conversion
Our service offers the added advantage of microsites that can be converted into Progressive Web Apps (PWAs). This allows users to easily ‘Add it to their homescreen’ on mobile devices, enabling convenient access anytime.
Engaging Website Flow
Our service optimises user interactions, strategically incorporating numerous Call-to-Action (CTA) prompts to encourage immediate engagement and purchase decisions.
Quality Assurance Testing
We follow an agile approach and perform comprehensive testing to guarantee a successful launch. This is to help debug your microsite and create a streamlined experience.
Site Maintenance Packages
We provide maintenance packages for microsites and campaign websites to ensure long-term functionality and compatibility through optional site maintenance and repair.
Singapore
Australia