Short vertical video content is video material that is intended to be seen in a portrait mode (9:16 aspect ratio) and fills the entire screen of a smartphone. These videos are often short, ranging from a few seconds to a maximum of three minutes on sites such as TikTok, Instagram Reels, and YouTube Shorts. The format is designed for mobile usage and caters to users who hold their phones vertically. This sort of content focuses on capturing viewers’ attention immediately and delivering effective messages in a short period of time.

Several platforms excel for short vertical video content, each with its unique audience and features

• TikTok is the pioneer and, probably, the most popular platform for short-form vertical videos, with a large user base, challenges and trends. It’s ideal for increasing brand awareness and reaching a large and diversified audience.
• Instagram Reels: Reels, which is integrated into the Instagram app, provides a powerful platform for established Instagram companies to engage their followers with short, entertaining, and instructive vertical videos. It’s especially useful for increasing sales and displaying visually enticing material.
• YouTube Shorts: As YouTube’s solution to short-form video, Shorts benefits from the platform’s vast reach and established creator ecosystem. It’s a terrific choice for brands trying to supplement their long-form content and tap into a new part of their audience.
• Facebook Stories and Reels: While not as specialized as TikTok, Facebook’s Stories and Reels feature enables short vertical video formats, giving users access to a diverse audience.

The possibilities for short vertical video content are vast and depend on your brand and objectives. Here are some popular ideas:

• Product Demonstrations and Teasers: Quickly highlight product features, benefits, or new releases.
• Behind the Scenes: Provide an insight into your company’s culture, operations, or team.
• How-To Videos and Tutorials: Offer short, actionable suggestions and guidelines for your service or sector.
• Customer Testimonials: Share concise, powerful feedback from satisfied customers.
• Q&A and FAQs: Directly answer typical inquiries from your audience.
• Educational Snippets: Provide industry insights, information, or tips in a consumable way.
• Promotional Offers and Announcements: Emphasize discounts, special deals, or essential information.
• Trend-Based Content: Participate in popular challenges or employ trending noises to boost visibility.
• User-Generated Content: Use content provided by your consumers experiences to foster community and trust while highlighting the USP of the services or products

While platforms such as YouTube Shorts and Instagram Reels allow for films as long as three minutes, and TikTok even longer, the ideal length is usually between 15 and 60 seconds. This timing corresponds to shorter attention spans, encouraging viewers to watch the entire video.

• 15-30 seconds: Ideal for short, engaging material such as dances, challenges, funny videos, or fast tips.
• 30-60 seconds: Ideal for personal stories, behind-the-scenes looks, brief tutorials, or product highlights.
• The idea is to capture your audience’s attention right away with a powerful hook and then deliver your point clearly.

Creating engaging short vertical video content requires a strategic approach:

• Strong Hook: The initial few seconds are critical. Begin with an eye-catching image, an intriguing question, a strong text overlay, or a surprise scene to capture attention right away.
• Use high-quality, visually engaging visuals and film. To keep viewers engaged, experiment with dynamic views, rapid cuts, and seamless transitions.
• Clear messaging: To prevent overloading viewers, deliver only one focused message every video. Make your message quickly and succinctly.
• Sound and Audio: Improve the audio quality. Include captions for viewers who are watching without sound, and use music or sound effects that improve the ambiance and are relevant to your message. Trending sounds on platforms such as TikTok can also help increase visibility.
• Storytelling: Even in short formats, provide a defined beginning, middle, and end. To engage emotionally with your audience, write mini-narratives or share relatable experiences.
• Call to Action (CTA): If you have a specific aim, make it clear with a short and visually appealing CTA, such as “Swipe Up,” “Learn More,” or “Follow for Updates.”
• Platform optimization is tailoring your content to the individual platform. Understand the current trends and best practices for TikTok, Instagram Reels, YouTube Shorts, and other platforms.
• Interactive Elements: Encourage audience interaction by using features like as polls, questions, and swipe-up links (where available).

The cost of our short vertical video content package varies depending on several factors, including:

• Number of videos: Packages might include anything from a few videos to a bigger monthly or continuing production.
• Content complexity: Simple talking-head videos will cost less than more complicated productions that include many locations, performers, or animation.
• Level of strategy and ideation: If you need help coming up with content ideas and developing strategies, the pricing will be adjusted accordingly.
• Production quality: Basic DIY-style videos are less expensive than professional productions with high-end equipment, lighting, and editing.
• Post-production requirements include editing, motion graphics, sound design, and color grading, which can all affect the final costs.

As a digital marketing agency, we offer personalized solutions to fit a wide range of budgets. Furthermore, to make our services more accessible, Kode Digital offers flexible payment plans that include installment choices. Contact us for a free consultation and quote based on your budget and goals.

Yes, Kode Digital’s short vertical video content package includes thorough content ideation and strategy development. We are aware that knowing what to make is equally as crucial as knowing how to do it. We provide the following services:

• Audience Research: Learn about your target audience in Malaysia, their interests, and the material they consume across various channels.
• Platform analysis determines the best platforms for your organization and adjusts content strategy accordingly.
• Trend Identification: Creating relevant and timely information by staying current on the latest trends, issues, and popular sounds.
• Content brainstorming is the process of coming up with original and compelling video ideas that are relevant to your brand and marketing goals.
• Strategic Planning entails creating a content calendar and specifying video subjects, formats, and posting dates to maximize impact.
• Performance Analysis: Monitoring the performance of your films and fine-tuning your strategy based on data insights.

Absolutely! Short vertical video content is highly relevant and increasingly crucial for SMEs in Malaysia for several reasons:

• High Mobile Usage: Malaysians are avid mobile users, spending a large amount of time each day on social media platforms that support vertical video consumption.
• Increased Engagement: Vertical videos offer a smooth, full-screen watching experience on smartphones, resulting in better engagement rates than typical horizontal videos.
• Cost-Effective Marketing: Creating short, engaging films can be less expensive than producing large-scale traditional video campaigns, making it accessible to SMEs with limited marketing resources.
• Brand Visibility: Platforms such as TikTok, Instagram Reels, and YouTube Shorts enable SMEs to reach new audiences and raise brand awareness dynamically and engagingly.
• Increased ROI: Research has indicated thavertical video can result in increased engagement and conversion rates while also being more economical in terms of cost per watch.
• Remaining Competitive: In order to stay competitive and relevant in the digital landscape, SMEs in Malaysia must take advantage of the growing trend of short vertical videos.