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How to Optimize Your Blog Posts for SEO?

by Audrea Ooi        March 3, 2020

According to Courtney Feairheller from Hubspot, 91% of web content gets no traffic from Google whereby they fail to take advantage of the massive marketing potential of their blogs. While creative marketing tactics like blogging a fresh, relevant content and performing basic blog post optimization will increase brand awareness as well as show that you have expertise on an industry, but not being able to write a post correctly for SEO could mean that you are missing out on a checklist to ensure that you don’t miss out on all the great SEO traffic your blog could get.

If you want to climb to the top of search engine results pages (SERPs), well-composed, captivating content alone won’t help. You also need to focus on developing SEO-driven, keyword-focused
content that draws not only website traffic, but the right type of traffic. However, how do you write an SEO-friendly blog post? In this article, we’re sharing some simple tips for establishing SEO-friendly blog posts without losing user experience and engagement.

Here are few tips you can start using today to get your blog noticed:

 

#1

Think Before You Start Writing

Keyword research is one of the most important aspects for on page optimization. Courtney Feairheller from Hubspot mentioned that Google manages over 40,000 search queries per second. If you intend to pass through search result clutter and dominate your competitors, you are required to focus on a specific keywords and phrases that your potential customers are looking for.

To locate those high searched keywords, you can view social platforms your target audience frequently engage in or find out what’s the current trend. Pay close attention to the exact phrases
they use and monitor popular industry terms and topics.

Google Trends is also a useful tool in providing you data on keywords which are popular at any given time. If you see searches are gradually declining over time for that certain keyword, you know that’s perhaps that would not be the appropriate keyword to target for your marketing strategy. If you’re ever lacking keyword ideas, get inspiration from your competitor by using tools to check what keywords they’re currently using if it is relevant to your business. SEMRush allows you to submit a competitor and look into the keywords they’re using, their position in search results, traffic received for that keyword and other key metrics. Do take note that your target keywords will evolve over time as trends shift, so be sure to perform keyword research regularly to make sure you’re still aiming on the proper keywords for your target audience and not overlooking on essential ranking opportunities.

 

#2

Utilize keywords throughout your post

When you have targeted several useful, relevant keywords, it is essential to include them in the following places to allow search engine crawlers indexing your content:

  • Title
  • Headings and subheadings
  • Title tags and meta descriptions
  • Introductory sentence
  • Anchor text (text you hyperlink to other related pages on your site)
  • Concluding paragraph

Make sure to prevent overusing any keyword at all costs, which may lead to a website being penalized in search engine results pages. Most importantly, if your keyword shows too frequently, you will lose user experience and compromise the article’s quality.

 

#3

Optimize your images

Images play a remarkably significant role in SEO. Not only does Google see content with images as more engaging than text-only content, it also utilizes the filenames and alt tags you provide to your images to obtain a greater insight of every post’s content.

Optimizing images for SEO is simple. Begin by providing every image you use in your blog content a significant filename. For instance, if you’re posting an image of a car, name it “car.jpg” instead of the standard “IMG4029.jpg” filename.

 

#4

Add inbound & outbound links when it makes sense

Inbound links are hyperlinks to pages that occur on your website. Hyperlinks help search engines identify pages and lead users to the information they desire. Thus, if you’ve already written content on the similar topic as your existing post, don’t forget to link these posts together. It will make your post rank higher because you demonstrate some authority on the subject. As well as that, your link structure is also crucial for your Google rank and your readers may be interested in reading these related posts too.

Outbound links are hyperlinks to posts or pages that exist on another website. Linking to relevant and trustworthy websites not only presents readers extra information to develop their knowledge, but it also shows Google and other search engines that you’ve performed your research. Most importantly, the writer of the blog may even return the favour by linking to your site.

 

#5

Install SEO Plugins

If you’re applying trendy CMS such as WordPress, Joomla or Drupal, you can get your site easy to optimize by installing a plugin. These plugins will assist you in optimizing your content’s key aspects such as title, meta description, alt text, and etc a lot easier. It will also fix some SEO problems that is usually found on different platforms.

For example, Yoast SEO plugin is one of the easy tool in assisting you to write SEO-friendly and readable blog posts, which including:

  • It verifies your post to find out whether you have applied the keywords in the proper places, such as in copy, title, meta description, alt text and URL.
  • It checks the readability of your text: Are your sentences or paragraphs too long? Do you use transition words?
  • It checks for internal and external links as well as images in the post.
  • It calculates how frequently you use your keyword throughout your content: insufficient or too frequent?
  • It also verifies if other pages on your website use the same targeted keyword, to stop you from competing with yourself.

If you write a comparatively SEO-friendly blog post based on the aspects discussed above, the YOAST SEO plugin will specify this with a green bullets on the right panel to indicate how friendly your SEO content is. Pages with green bullets will assist you in enhancing the ranking of the pages on your website.

Bonus Tip: Keep your content updated

Many people are asking “How often should I update my blog?” and “Is content freshness a ranking factor?”. It would be fantastic if a person said that you don’t need to update your blog consistently because that would make things much more simpler for all of us but sadly, that’s not the case. You need to have fresh and up-to-date content on your blog since It will boost the number of pages you have in the Google index which manages your website and domain stronger.

So, update your blog and keep it going! If you are currently discovering how to perform good SEO practice, don’t feel demotivated of the results yet because it takes times for Google search engine crawlers to index your website and your content. Thus, the results may not be so good in the first few months but you should continue publishing high-quality optimized content and the traffic will eventually flow in.

Have you been promoting your blog posts, but haven’t seen the results from and SEO perspective? Start contacting our expert at Kode Digital Experts Services, where we provide affordable yet
effective SEO services to clients to help increase their SEO ranking on Google! Get in touch with us today!

Get Consultation With Us!