Videography for a Multi-Lifestyle Food & Retail Hub

Driving Engagement Through Trendy, Social-Optimised Video Content

New World Park is a well-known landmark in the heart of George Town, offering a one-stop dining and leisure experience. With authentic Penang food, gourmet delights, and a mix of retail and entertainment options, the destination attracts both locals and tourists looking for a vibrant lifestyle experience.

How We Help?

  • Videography

Our Challenges & Goals

To strengthen visibility for its tenants, New World Park wanted engaging promotional videos that felt modern, trendy, and optimised for social media. They needed content that could showcase each tenant’s unique offerings in a way that would capture attention and attract visitors. Without an in-house production team, they required a creative partner who could manage the full production process.

How We Helped

Videography

Kode Digital delivered the service by providing a comprehensive, end-to-end videography solution tailored to New World Park’s diverse tenant mix. We began by conducting an in-depth assessment of each tenant’s offerings, target audience, and brand identity, which allowed us to define a creative direction aligned with the vibrant and dynamic atmosphere of the hub. Our approach ensured that every video would be both visually compelling and optimised for social media platforms, capturing the attention of modern, mobile-first audiences.

Following the planning phase, Kode Digital produced detailed storyboards for each tenant, transforming conceptual ideas into clear, structured visual narratives that highlighted signature products, store ambience, and authentic customer experiences. A coordinated two-day on-site shoot was conducted, with professional talents selected to ensure energy, authenticity, and relatability, while minimising disruption to tenant operations.
Our team captured high-quality footage using modern cinematography techniques and managed all post-production in-house, including editing, colour grading, sound design, and the integration of motion graphics. All videos were optimised for Instagram, TikTok, and Facebook to maximise engagement and align with current social media trends.

The Outcome

Kode Digital’s videography services resulted in a series of polished, cohesive, and social-ready promotional videos that effectively captured the personality and offerings of each tenant. The content significantly enhanced New World Park’s digital presence, providing visually compelling assets that increased audience engagement, attracted visitors, and reinforced the hub’s position as a leading lifestyle and leisure destination in Penang. These videos continue to serve as versatile marketing assets, supporting ongoing promotional activities across multiple social media platforms.

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