Social Media Strategy for a Wildlife Conservation Project

Bringing Rare Wildlife to the Screen

Through the Echo is a dedicated animal welfare organization committed to global wildlife conservation. They engaged Kode Digital to launch and manage their social media presence, starting with an Instagram page (@throughthe_echo), which would serve as their primary platform to raise awareness for real and rare animal species through compelling visual content.

How We Help?

  • Social Media Marketing

Our Challenges & Goals

Creating consistent, high-quality wildlife footage posed a major challenge due to the difficulty of capturing rare species in their natural habitats. The main goal was to build a credible and visually captivating social media presence that could engage audiences, spread awareness, and ensure factual accuracy in every post.

How We Helped

Social Media Marketing Enhanced by AI-Generated Visuals

Kode Digital delivered a forward-thinking content solution for Through the Echo by integrating AI technology into their production workflow. We developed a scalable process that used AI to create photorealistic video footage of rare and real species, addressing the brand’s key challenge of sourcing unique visuals while maintaining a consistent stream of high-quality content.
To ensure factual accuracy, we implemented a two-stage verification process that confirmed every AI-generated piece was scientifically reliable, reinforcing the brand’s credibility as a trusted educational source.
Additionally, we developed the social media strategy and content framework to launch the Instagram page from the ground up, focusing on visual storytelling that improved audience retention and shareability.

The Outcome

Through the Echo’s Instagram page grew rapidly from scratch into a visually stunning, informative platform that educates and inspires followers about wildlife protection. The use of AI-generated visuals not only enhanced storytelling but also allowed the brand to post consistently and expand its reach within the digital animal welfare community.

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