Prospectus Design For A Premier Healthcare University
KPJU
The Preferred Healthcare Education Provider
KPJ Healthcare University (KPJU) (formerly known as PNC International College of Nursing and Health Sciences) is a subsidiary of KPJ Healthcare Berhad, a key private healthcare services provider. Established on 1st April 1991, KPJU has been a progressive and entrepreneurial institution of higher learning with an international vision, placing students at the core of everything it does. KPJU, with 30 years of valuable experience and an unsurpassed academic track record, is a premier college of higher learning both locally and internationally. Its rapid expansion to fulfil market demands has made KPJU a reliable and credible service provider. KPJU has a tradition of purposeful nurturing of talents, in tandem with the ideals of caring, perseverance, adaptability, versatility and selflessness.
How We Help?
- Collateral Design
- Content Writing
Our Challenges & Goals
The collaboration between Kode Digital and KPJU began with a shared vision to enhance KPJU’s outreach and engagement with potential students through a visually impactful university prospectus. KPJU wanted a design team that would not only highlight its extensive history and academic excellence but also inspire students with a compelling presentation of its values, programmes and achievements.
Kode Digital’s task was to craft a prospectus that reflects KPJU’s position as a leading healthcare education institute while appealing to both local and international audiences. This involved creating a visually cohesive design and content strategy that aligns with KPJU’s ethos and brand identity.
How We Helped
Content Writing
As part of the project, Kode Digital was responsible for crafting engaging, student-focused content for the prospectus. This was done by transforming the information provided by the client into a well-structured, cohesive narrative that would capture and hold reader interest. The content was designed to guide readers, taking them on a journey to discover KPJU’s rich history, extensive range of courses and unique programmes.
We carefully wove KPJU’s legacy, outstanding academic achievements and core values into the narrative, creating a compelling story that resonates with prospective students and their families. Each section was meticulously organised to emphasise KPJU’s strengths, such as their global recognition, inclusivity and commitment to excellence in healthcare education.
Collateral Design
To bring the prospectus to life, Kode Digital’s design team developed a sleek and professional layout that embodies KPJU’s identity. Using a balanced combination of vibrant imagery, selective typography and a layout that was developed and refined over the course of several days, we created a prospectus that is visually engaging and easy to navigate.
The design highlighted key sections such as the university’s history, academic programmes, facilities and student testimonials. Each page was crafted to resonate with KPJU’s values, while maintaining an international appeal that attracts a wide audience.
The Outcome
Through several renditions and updates to the project, the KPJU prospectus successfully met its goal of serving as an informative and visually appealing tool for attracting prospective students. By working together, we were able to make the final draft of the prospectus an accurate representation of KPJU’s legacy, strengths and dedication to nurturing future healthcare professionals.
The prospectus not only enhanced KPJU’s brand presence but also reinforced its standing as a trusted and globally recognised institution in the healthcare education sector. It continues to be an essential resource for students exploring higher education opportunities with KPJU.
Singapore
Australia