Mega Screen LED Display Services for an Education Consultancy

Enhancing Brand Visibility Through Strategic Outdoor Advertising

JM Education is a well-established education consultancy that assists students and parents in navigating study options across local colleges, international universities, and specialised programmes. With multiple branches and a strong reputation in the education sector, JM Education continually seeks innovative ways to connect with their target audience and strengthen brand presence.

How We Help?

  • Mega Screen LED Display

Our Challenges & Goals

JM Education wanted to increase brand awareness among parents and students in Penang, remain top-of-mind during key enrollment periods, and complement their existing digital and offline marketing efforts. To achieve this, they explored outdoor advertising at Island88, a high-traffic location in Penang frequented by commuters, families, and working professionals. Their goal was to reach parents driving their children to school, students commuting to colleges, and working adults exploring further education opportunities

How We Helped

Mega Screen LED Display Services

Kode Digital played a key role in coordinating JM Education’s billboard campaign at Island88, ensuring a seamless process from enquiry to deployment. Our involvement included:

  • Enquiry Handling & Consultation: Collecting campaign objectives, advising on location suitability, and clarifying technical requirements.
  • Coordination with Island88 Management: Acting as the main point of contact, confirming availability, communicating guidelines, and aligning timelines.
  • Artwork Approval: Receiving the client’s artwork, ensuring compliance with Island88’s specifications, and facilitating approval.

Artwork Submission in Multiple Sizes: Managing all artwork files and submitting them correctly to minimise technical issues and ensure smooth campaign launch.

The Outcome

The billboard campaign successfully increased JM Education’s visibility across Penang, providing consistent exposure to their target audience during daily commutes and peak hours. The campaign served as a complementary offline touchpoint to support their broader marketing strategy. By handling the administrative, coordination, and technical processes, Kode Digital allowed JM Education to focus on their core mission — guiding students and parents on their education journey.

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