Website Design & Development for a New Celebrity Restaurant Chain
Fuiyoh
Haiyaa! It's Uncle Roger
It all started with a simple rant, a bit of sharing about how to cook a decent plate of fried rice.
‘Fuiyoh! It’s Uncle Roger’ is a restaurant chain under the name of comedian Nigel Ng (AKA: Uncle Roger) that specialises in a variety of fried rice dishes, as well as other fusion dishes. The restaurant chain aims to capitalise on the popularity of its iconic spokesman to sell good food and develop as an extension of the Uncle Roger brand.
Our Challenges & Goals
Kode Digital worked with ‘Fuiyoh! It’s Uncle Roger’ to develop a dynamic and engaging website that would serve as the ultimate online hub for their restaurant chain. Our goal was to create a visually striking platform that not only showcased their delicious menu and restaurant locations but also doubled as an online store for their exclusive merchandise.
One challenge was balancing the dual purpose of the website: providing practical information for restaurant patrons, including menus, hours, and locations, while also creating an easy-to-navigate shopping experience for fans of their merchandise. Another involved maintaining the brand’s tone that the client wanted to represent, which was funny and full of Malaysian slang that reflected the Uncle Roger persona.
How We Helped
Website Design & Development
Kode Digital crafted a bold and visually captivating website for Fuiyoh! It’s Uncle Roger, designed to reflect the personality and playful humour of the brand. Starting with a structured sitemap, we laid out the key sections of the website, including:
- • Homepage
- • Menu
- •Hours & Location
- •About Us and
- • Fuiyoh! Merch
Each page was thoughtfully designed to provide a seamless user experience while embodying the distinctive energy of Uncle Roger’s brand.
For the ‘Fuiyoh! Merch’ section, we integrated an intuitive online shop with a streamlined browsing and checkout process. To amplify the restaurant’s accessibility, we highlighted clear details on operating hours and locations, making it simple for visitors to plan their next meal.
The website’s design captures the essence of Fuiyoh! It’s Uncle Roger through vibrant visuals, punchy copy, and interactive elements, creating a digital space that resonates with both loyal customers and new visitors.
The Outcome
The new Fuiyoh! It’s Uncle Roger website is a destination for both food lovers and fans of Uncle Roger. It combines the restaurant’s core offerings and brand identity in a way that engages site visitors.
By designing a user-friendly website with a dual focus on dining and shopping, Kode has created an engaging hub for Fuiyoh! It’s Uncle Roger. Whether finding the nearest location, exploring the menu, or buying exclusive merchandise, customers now enjoy an enhanced experience that perfectly aligns with the unique ‘Uncle Roger’ charm.
Singapore
Australia