Social Media Marketing for a Luxury Car Dealership
Lexus
Luxury Elevated by Hybrid Innovation
Since 1989, Lexus has been pushing the boundaries of luxury automotive capabilities to create amazing experiences. From their trademark reliability and class-leading refinement to their customer-first philosophy, Lexus is constantly raising the bar and setting higher standards.
How We Help?
- Graphic Design
- Social Media Ads
- Social Media Management
Our Challenges & Goals
Lexus approached Kode Digital to revitalise their social media presence to boost engagement and drive sales for their luxury vehicles. The challenge lay in crafting visually captivating content and posts that effectively highlight the sophistication, innovation and prestige of the Lexus brand while simultaneously appealing to a discerning audience.
One of our primary goals was to enhance Lexus’ social media engagement by creating content that resonates with both existing and potential customers. This included developing high-quality imagery and posts that showcase their line of luxury vehicles in ways that stand out in a competitive market.
Another objective was to increase online interactions and generate sales leads through strategic campaigns. By aligning with Lexus’ premium image, we aim to elevate their social media pages into platforms that inform, engage and convert followers into loyal customers. Additionally, Kode took the initiative to explore diverse content formats, ensuring Lexus’ social media remained fresh, innovative and aligned with the expectations of their audience.
How We Helped
Graphic Design
Our design team took the lead in producing high-quality graphics for Lexus’ campaigns. This included adapting visuals for use across various platforms and formats, such as LED screen billboards and social media posts. Each design maintained Lexus’ brand elegance while effectively conveying the performance and luxury of their vehicles.
Through this approach, we ensured that Lexus’ online presence reflected their brand’s exceptional standards, capturing the attention of both loyal customers and new prospects.
Social Media Management
Kode Digital worked closely with Lexus to develop a refined writing profile tailored to their brand’s luxurious image, ensuring all written content aligned with their sophisticated tone and messaging. Over a three-month period, we created a number of engaging posts consisting of a mix of static and animated visuals. These posts were strategically crafted to capture Lexus’s audience’s attention, highlight their vehicles’ unique features, and reinforce the prestige associated with the Lexus brand.
Social Media Ads
As part of the engagement, we ran targeted ad campaigns on social media platforms, allocating a budget of over RM 3000. These campaigns were designed to reach a broader audience, drive engagement and generate high-quality leads. By optimising posts and converting them into advertisement formats, we ensured Lexus’ content was both impactful and strategically aligned with their marketing objectives.
The Outcome
Through a blend of high-quality static and animated posts paired with strategic ad campaigns, we successfully boosted Lexus’ online visibility and interactions.
The three-month social media campaign not only delivered visually captivating and engaging content but also attracted a notable increase in online engagement and customer inquiries. The resized visuals for LED screen billboards extended Lexus’ reach beyond digital platforms, ensuring consistent brand visibility across multiple channels.
Additionally, the targeted ad campaigns utilised a substantial budget to maximise exposure, driving traffic and generating high-quality leads for Lexus dealerships. By seamlessly integrating content creation, graphic design and strategic advertising, the project achieved its goal of enhancing Lexus’ digital footprint and supporting their sales objectives.
Thanks to Kode Digital, Lexus’ online presence now resonates with their premium image, capturing the attention of new and existing audiences.
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