Social Media Marketing for A Dental Clinic
Family Dental
Best dentist in Penang
Family Dental is a dental clinic in Penang, Malaysia, that offers extensive dental care for the whole family. Whether you need a check-up or drastic measures, Family Dental is here to provide.
The Family Dental team understands the importance of a healthy, beautiful smile and strives to provide top-notch dental service in a comfortable, stress-free environment. Family Dental is committed to helping you achieve the smile of your dreams and regain your confidence.
How We Help?
- Social Media Ads
- Social Media Management
- Videography
Our Challenges & Goals
The client approached Kode Digital to enhance their online presence and build a stronger connection with their social media audience. Their primary goal was to boost brand visibility, engagement and audience interaction through high-quality social media content and targeted campaigns. The challenge was to ensure that all content remained consistent with the Family Dental identity while effectively highlighting its unique selling points and values.
Our process began with developing a content calendar for social media, crafting posts that resonated with their target audience and managing their profiles to maintain consistent brand messaging. In addition, Kode also produced videos for the content calendar, starting with topic ideation and detailed storyboarding. Through a collaborative approach, we proposed creative video topics and worked closely with the client to bring their vision to life.
How We Helped
Social Media Management
Collaborating closely with Family Dental, we developed engaging social media content that reflected the clinic’s commitment to providing high-quality, family-friendly dental care. Our strategy focused on creating posts that resonated with their audiences on Facebook, Instagram and TikTok by balancing informative dental tips with relatable, human-centred content. Through consistent posting and engagement across platforms like Facebook and Instagram, we aimed to build a stronger online presence while positioning Family Dental as a trusted clinic for patients of all ages.
Social Media Ads
To reach more families in Penang seeking professional dental care, Kode Digital implemented a performance-driven social media ad strategy alongside short video content (SVVC) to increase patient engagement and inquiries. Each month, we designed custom ad visuals featuring promotions, patient success stories and oral care tips to drive engagement and attract new patients. These visuals were optimised for platforms like Facebook and Instagram, ensuring the clinic’s services reached the right audience. Despite working with a limited budget at times, the ads successfully increased brand awareness and generated inquiries, helping Family Dental grow its patient base.
Videography
Kode Digital handled the complete SVVC production process for Family Dental, from pre-production to post-production. This involved working closely with the clinic to plan video content highlighting their services, patient care approach and dental expertise. We collaborated with the Family Dental team to develop engaging narratives and scripts that reflected their vision and brand message. Our SVVCs were designed to address common patient concerns, promote good oral hygiene practices and showcase the clinic’s welcoming environment. Through this collaborative effort, we produced video content that effectively communicated Family Dental’s commitment to creating beautiful, healthy smiles in a comfortable, stress-free setting.
The Outcome
Through our collaborative efforts in social media management, ads and videography, Family Dental successfully strengthened its online presence and enhanced its brand visibility within the Penang community. The combination of SVVC and social media ads effectively drove patient inquiries, boosted appointment bookings and strengthened Family Dental’s digital presence.
By showcasing their commitment to high-quality dental care and a stress-free patient experience, Family Dental has established a stronger digital footprint, making it easier for families to connect with their clinic. Their social media platforms now serve as valuable tools for sharing oral care tips, promoting services and engaging with patients, contributing to ongoing growth and community engagement.
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