Social Media Marketing & Ads for a Metal Roofing Manufacturer

Le Nam

Distinctive Quality Makes The Difference

Le Nam Megasheet (M) Sdn Bhd was established in 1993. We are the leading local metal roofing manufacturer, supplying the best international quality metal roofing throughout Malaysia and worldwide. Le Nam Megasheet, equipped with state-of-the-art machinery and a certified ISO 9001:2015 accreditation, is proud to be one of the companies that has roofed many buildings in Malaysia. Ledex®, Jikowa® and Ledex Premium® brands are built to offer a wider range of choices to our customers, offering quality metal roofing at affordable and reasonable prices.

How We Help?

  • Social Media Ads
  • Social Media Management
  • Videography

Our Challenges & Goals

Le Nam Megasheet approached Kode Digital to enhance their online visibility and brand awareness through a strategic social media marketing campaign. Their goal was to position themselves as a trusted metal roofing manufacturer, both locally and internationally, by showcasing their Ledex®, Jikowa®, and Ledex Premium® metal roofing brands.

Our challenge was to create engaging and visually appealing content that highlighted their wide product range, cutting-edge manufacturing processes and ISO-certified quality standards. With a focus on social media ads, short video content (SVVC), and organic social media management, the objective was to effectively communicate Le Nam’s unique selling points and industry expertise, driving customer inquiries and strengthening their digital presence.

Additionally, we aimed to humanise the brand through showcasing their transparency, innovations and processes, ensuring that the content resonated with both B2B clients and end consumers.

How We Helped

Social Media Management

Working closely with Le Nam Megasheet, we crafted a comprehensive social media strategy that highlighted the brand’s leadership in the metal roofing industry. Our content showcased product features, roofing trends and behind-the-scenes insights into the manufacturing process to build trust and establish authority. Posts were tailored for platforms like Facebook, Instagram and TikTok, focusing on new product launches and features. By maintaining consistent engagement and responding to inquiries, we helped Le Nam strengthen its online presence and brand loyalty.

Social Media Ads

To expand Le Nam’s reach to potential clients in the construction and architecture industries, we implemented a targeted social media ad strategy. This included creating custom ad visuals highlighting their roofing solutions’ durability, quality and aesthetic appeal. Alongside our SVVC strategy, these ads were optimised to ensure maximum visibility. These campaigns helped to solidify Le Nam’s position as a trusted roofing supplier, both locally and internationally.

Videography

Kode Digital handled the majority of the video content production process for Le Nam, from concept development to post-production editing. We collaborated with the team to plan short videos that showcased their product range, user appeal and real-world roofing applications. Each video aimed to educate potential clients on metal roofing benefits and easy installation, reinforcing Le Nam’s reputation for innovation and quality craftsmanship.

The Outcome

With a little help from Kode, Le Nam’s brand visibility and customer engagement has received a much-needed face-lift. By leveraging social media management, targeted ads and short video content, Kode has helped position Le Nam as a trusted and innovative metal roofing provider, recognised for its quality products and industry expertise.

Our custom social media ads effectively reached key audiences in the construction and architecture sectors, driving leads and product inquiries despite budget constraints. The ads and videos worked hand in hand to promote Le Nam’s innovative roofing solutions, high-quality craftsmanship and diverse product offerings, resonating with builders, architects and property developers.

We look forward to continuing our collaboration with Le Nam and creating inspiring and impactful content.

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