Social Media Ad Performance for A Local Skin Care Brand
Skinist
Effective Skincare Solutions
Skinist is a skincare brand that blends modern technology with old-world wisdom. They believe that skincare should naturally sync with the rhythms of your day and your skin’s unique needs. Their motive was to develop a product line designed to resolve specific skin concerns for all skin types.
How We Help?
- Social Media Ads
Our Challenges & Goals
Skinist approached Kode Digital with clear objectives: to boost product inquiries and drive conversion rates. To achieve this, we focused on establishing a strong brand presence and expanding their online reach through targeted social media advertising. We aimed to increase customer engagement and generate more inquiries by implementing performance-based paid ads. We tested various ad visuals and videos throughout the process, ultimately identifying the most effective ads to maximise customer engagement and increase conversions. Alongside managing these ads, we developed engaging social media posts to showcase their products and amplify brand awareness.
How We Helped
Social Media Ads
Recognising Skinist’s niche audience and targeted reach, we implemented a focused, performance-driven ad strategy across various social media platforms. Each month, we produced three custom ad visuals designed as posters and optimised for social media engagement (primarily in Mandarin).
Although budget constraints sometimes limited the duration of all three ads, they still met our goals of achieving message conversions through customer enquiries. After this, the visuals were posted on Skinist’s social media channels.
The Outcome
The performance ad campaign for Skinist has consistently delivered strong results, with the client supporting our marketing initiatives for over six months (April – November 2024). During this period, we achieved a 30% reduction in their cost per inquiry on social media, bringing it down to approximately RM4 per inquiry. This optimisation allowed us to boost the number of customer inquiries while maintaining the same monthly ad volume. Our campaigns have consistently met and exceeded monthly engagement targets and outperformed competitor ads by leveraging highly optimised keywords. Our marketing efforts have positively impacted Skinist as a business, and we hope to continue to help them grow their business.
Singapore
Australia