SEO for a Sustainable Architecture Firm
Office for Design Evolution (ODE)
Evolutionary Biology + Material Science + Sustainable Architecture + Engineering
The Office for Design Evolution (ODE) was founded by Dr. Kody Kato in Kuala Lumpur, Malaysia. The company embodies a philosophy of sustainable architecture through a design approach called Creative Engineering©. This design approach integrates material science and engineering and explores alternative materials to shape how we live, work and experience space.
Our Challenges & Goals
The Office for Design Evolution (ODE) approached Kode Digital to enhance their online presence and position their brand as a forerunner in sustainable architecture, material science and creative engineering. ODE needed a digital strategy that reflected their unique vision and expertise, along with their desire to integrating evolutionary biology and engineering into architectural design.
The goal was to boost their search visibility, drive organic traffic, and establish ODE as a trusted resource for innovative and sustainable design solutions. The main challenge was to optimize their site for search engines, ensuring it effectively reached their target audiences, such as engineers and environmentally conscious land developers.
How We Helped
Search Engine Optimization (SEO)
From their previous website content and the client’s branding material, Kode researched the best keywords and phrases to improve ODE’s web search results. This factored in the specific keywords the client wanted to use to highlight their ‘sustainable’ and ‘green building’ practices.
From there, we assisted ODE in modifying their site’s copywriting and providing calculated suggestions on how it could be rewritten to improve their SEO rating. Finally, other factors such as description meta tags, page errors and responsiveness are examined from an SEO perspective.
The Outcome
With Kode Digital’s SEO expertise, ODE’s website significantly improved its search engine visibility, effectively reaching key audiences in the sustainable architecture and engineering sectors. By integrating strategically researched keywords to improve specific keyword densities, ODE’s online presence now better reflects their commitment to green building practices and creative engineering solutions.
The enhanced SEO strategy boosted organic traffic and positioned ODE as a trusted thought leader in the sustainable design community. This helped to improve the visibility of the platform and to highlight their innovative projects and philosophies, attracting developers and environmentally conscious clients worldwide.
Singapore
Australia