Branding & Copywriting For A Chiropractic Clinic in London
Joint & Spine
Rapid relief massages and chiropractic techniques
Joint & Spine LTD is a professionally managed chiropractic clinic in London, UK, that provides a variety of esoteric and alternative medical treatments for clients. These include chiropractic therapy, acupuncture, fire cupping and various massages.
Joint & Spine aims to market its services to patients that need physical rehabilitation for pain and stiffness after an injury. With only one head doctor and a small auxiliary team, Joint & Spine aspires to become a notable private clinic with a loyal, exclusive customer base.
Our Challenges & Goals
Joint & Spine desired an online presence. As a new business and brand, the client wanted to create a digital hub that customers could use to learn more, book appointments or send digital inquiries to the head practitioner. For this reason, Joint & Spine approached Kode Digital to assist in improving the branding and to create a website for them that accurately depicted the company’s services.
How We Helped
Copywriting
Following the key points provided by the client, we created a copywriting framework for the website and its terms of service for the client to fill out. With some corrections based on client input, we achieved an end-result that met the client’s needs and conditions.
Website Design & Development
For Joint & Spine to stand out from mainstream chiropractic and massage clinics, its website needed to be different. Our website design strayed from conventional design philosophy used by similar websites. Instead, we applied a more modern, informative and serviceable design. This included using website buttons with gradient shaders instead of flat colours and defined borders. Our design received very positive feedback and minimal corrections from the client, meaning we were able to capture the design aesthetic that the client wanted.
Branding
In addition to the website design, the client also requested that Kode Digital create a logo for the website and their business going forward. Based on some visual elements that the client provided, we created a logo that incorporated the initials of the client’s business and visuals related to their industry.
The Outcome
With Kode Digital’s help, Joint & Spine now has an active online presence that suits their needs and the needs of their customers. Functional contact details and links provide site visitors with a means of contacting the client, and detailed service descriptions display the options that customers can choose from. With the website in working order, Joint & Spine is ready to begin business with a headstart in attracting new customers.
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