Website Design, Development & Maintenance For A Coffee Machinery Shop
Frank Laurent Coffee Roasters
The Perfect Brew
Frank Laurent Coffee Roasters began their journey in Udini Square Penang in 2015 to serve a perfectly brewed cup of coffee. Later, a second store opened at Gurney Plaza Penang to assist coffee connoisseurs with their coffee brewing skills. In order for customers to search and purchase Frank Laurent’s serious beans and brewing equipment at all times, Kode Digital Experts Services has helped Frank Laurent build an e-commerce platform with a simple design that fits perfectly to their brand identity. An Instagram feed is one of the features added to the Frank Laurent site to ensure that Frank Laurent’s website visitors are well-updated. In addition, we have installed several easy back-end functions to the platform to ensure that Frank Laurent can easily access and track orders and stocks, create promotional coupons and events, and generate sales reports.
Our Challenges & Goals
Our partnership with Frank Laurent began when Frank Laurent was in need of a brand enhancement and a website revamp for their brand. Frank Laurent aims to increase their brand recognition among customers and create a strong brand positioning with their unique services.
How We Helped
Website Design & Development
Kode Digital was motivated to rebrand Frank Laurent’s website, with an aim to provide them with a clean, simple, informative, straightforward and professional design. Hence, we have included relevant images on business and success as well as icons to beautify Frank Laurent’s website and build credibility to attract visitors to stay longer on the page. Additionally, we also helped them to set up an e-commerce store in order to do business digitally. This included connecting it to DHL and establishing its online payment method, Billplz. With some assistance from the client to create and define the website’s content, we were able to make a website that suited the client’s needs while also sporting a modern design that matched the client’s aesthetic.
Website Maintenance
An existing customer membership and loyalty system meant that Kode Digital also needed to help the client with site hosting and configuration. To do this, we helped the client with maintaining their website server that hosts their website and their mobile app (Shoppertise). More recently, Kode helped to migrate Frank Laurent’s website hosting to a new provider, ensuring a seamless migration process by performing the update at midnight, during low customer hours.
The Outcome
With Kode Digital’s help, Frank Laurent now has an active online presence that suits their needs and their customers’ needs. Functional contact details and links provide site visitors with a means of contacting the client, and detailed service descriptions display the options that customers can choose from. With the website in operation, Frank Laurent has an edge in the business to attract and retain customers.
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