Humans are, by creation, a visual creature.
According to Splash Designworks LLC, 90% of information that reaches into our brains is visual, that is why it’s so vital to make use of graphics in your social media marketing strategy. As a matter of fact, 51% of B2B marketers focus on generating visual assets in the framework of their content marketing strategy. It doesn’t matter how powerful your text is, no one’s going to notice it unless it’s combined with an attractive, well-designed graphic. To create these, we will be sharing with you some of the simple social media design tips to create an effective social media marketing campaign. But first, let us understand briefly on how a social media graphics should be created to enhance your social media images.
How a social media graphics should be created?
- It needs to have some level of consistency across all channels to ensure that your business and your brand is offering every audiences the identical message. Imagine if you applied black, gothic-type graphics on a single platform, and bright, cheerful graphics on another? It will surely cause a lot of confusion to the audiences.
- It should be built upon your brand’s existing image that go along with your business’ identity, rather than challenging it. Your customers have selected your business for a reason, so even though offering fresh and exciting experiences is good, it’s also essential to maintain some similarity in it.
- It should be flexible so that they can blend into any situation. An excellent image for social media content promotion is one that can instantly and effortlessly be modified to fit into the audience’s demands, the social media network, and the nature of the content itself.
Still struggling in understanding on how you can create a great social media graphics? No worries, we will bring you to explore this in more detail!
Design Tips for Engaging Visual Content
Colour is one of the most significant and difficult features of any social media design. It helps to establish the mood, construct an impression, transmit emotions, and even capture strong individual experiences from someone’s past. Therefore, the designer should bear in mind of the message to convey, the company’s tone of voice, and the details of a specific social media network while choosing the right hue.
It is also important to be aware of how specific hues or pairings can impact a person’s point of view. Certain colours such as those in the red and yellow families, can trigger and enliven one’s emotion, while others such as those in the blue spectrum can transmit calm and reliability to the audience.
Contrast gives distinction between components, making one stand out more than the other components. Contrast can be associated with colour, shape, size, texture, type, layout and so on. It triggers human visual senses and grabs one’s interest, which is greatly important these days when users go through news feeds only briefly.
Contrast is a useful tool for arranging several graphical components and placing the concentration on a specific visual element. Contrast can escalate a design idea, connect and complement
components, or cause the entire image meaningless and confusing. Do bear in mind to avoid applying colours that clash with the brand identity of the social networking platform you’re utilizing, for instance the trademark blue of Facebook. You’re already competing for attention with the colour schemes of other ads, so don’ t think of competing with the colours of the social site itself, too!
Getting people read a text on an image is much tougher than getting them notice the image. That’s why choosing the proper font and composition is important in creating visuals for social media. People dislike complex typography on social media. Viewers want your message to be direct and coherent, so make readability a top priority. Nevertheless, heavily text-centred pictures can be boring. Try to include relevant icons to your message or play with sizes, colours, and weights. Whether you go for a sans-serif font or a serif font or any variation in-between, ensure that your audience are able to read your message clearly on the image. Here are several pro-tips for choosing
the right fonts, suggested by Brian Peters from Buffer Marketing Library:
- Limit your design to a maximum of 3 typefaces
- Use font sizing that fits well within the medium that you are publishing to
- Traditionally, serif fonts are best for print and sans-serif for web
- Kerning is a great technique to use in your titles
Attempt to produce several templates for the same kind of content. Assuming you’re going to produce tutorials on a weekly basis, you may apply the template for every tutorial publishing. With
ready-made templates, your viewer will understand where the post comes from and what sort of message it delivers. Another advantage of utilizing templates is that non-designers can create a quick publish for social media by their owns. Design a few go-to templates to spare yourself some time.
One of the easier design components to improve your social media images is incorporating branding. It is essential to make sure people can recognize your company with branding you insert to every picture. 3 main components to always remember is to be consistent with your designs in terms of colours, fonts, and logos. Regular repetition of these 3 components will allow you or your brand a distinctive and instantly recognizable look.
Besides, your branding shouldn’t divert attention from the message you want to convey, but it should be noticeable once people begins looking for it.
Aid your audience to understand information promptly and accurately using visual hierarchy. Through defined visual characteristics such as colour, contrast, size, repetition, etc., designers can make viewers’ eyes follow a distinct reading path and attract viewers’ attention to the most significant elements. Taking a complete advantage of the hierarchy design principle begins with a comprehension of your objectives. Establish the most crucial message as the centre of attention and then apply the other design theories in the visual to make it stand out. Once that’s in order, you can begin to create your second or third pieces of information in without taking away from the overall goal.
It’s good to produce a design that captures people’s attention, but attention is not sufficient for social media. Marketers hope for their audience to be active by liking, commenting and sharing their content. Thus, don’t forget to include call-to-action aspects and encouraging text to your design.
Your social media graphics should be clear no matter it is simple or complex. Don’t go overboard with the design and maintain the balance between minimalism and informative. You don’t have
much time to influence your followers, so make sure your message is apparent. Visual graphics should be a crucial part of any social media marketing strategy. You should always take into account your brand’s message and identity when producing your designs, and don’t be afraid to experiment with your content to discover what performs best.
So, does your images have all the above design tips or you’re struggling in creating them? Fret not, we have a team of experienced graphic designers who are able to solve your problems in producing great graphics for your social media or even for printing purposes! Get in touch with us today!