RCSI & UCD Malaysia Campus Social Media
RCSI & UCD Malaysia Campus [RUMC] (formerly Penang Medical College) is Malaysia’s first accredited private medical school, owned and established by the Royal College of Surgeons in Ireland (RCSI) and University College Dublin (UCD), two world-renowned medical universities in Ireland. The University is recognised by the Malaysian Medical Council (MMC) and Irish Medical Council (IMC) as graduating high performing doctors. Students are recognised for practice in the USA, Canada, and others by the ECFMG and FAIRMER with the institution listed as an Irish medical school in the World Directory of Medical Schools (WDOMS). RCSI & UCD Malaysia Campus offers foundation studies, medical degree (Dublin-Penang) and postgraduate studies.
They have their own marketing team inhouse but they also need a digital agency to do content creation. Their marketing team is responsible for posting events happening within the College, whereas our job is to create content that can create brand awareness and increase course registrations.
Quality checking is very important for this project. We have to make sure the visuals and tone are aligned to their brand guideline, no spelling and grammar mistakes, the content are appropriate for their target audiences. We also had to do a lot of research about their other competitors and some famous in the medical field. There’s also a need to get familiar with some of the popular medical terms to make sure we don’t make silly mistakes. This project gives us more knowledge about Irish education and life. We get to know the difference between studying in Malaysia and Ireland and how medical student life is like.
We prepared a mixture of photos and videos for their social media to expose people to Irish experience. We get a lot of support from the client and their Irish university to provide professional photos and video footages.