On-Page vs Off-Page SEO: What is the difference?

by Audrea Ooi        March 3, 2020

Search Engine Optimization (SEO) is essential in obtaining top quality visitors from search results and in improving the user-friendliness of a website as well as in boosting its credibility. It implements a very complicated algorithms to determine which pages to add in their index and the order to display these pages in the search results. According to Tony Mastri from Business 2 Community,

there are two different approaches you can implement to build on the search rankings of your website which is On-page and Off-page SEO.

  • On-page SEO consists of aspects that the owner of a website can straight manipulate on their site.
  • Off-page SEO refers to the digital signals beyond of one’s own website that marketers can influence indirectly.

But what exactly are On-page and Off-page SEO? Let’s take an in-depth look into it to learn everything you need to know about modern SEO best practices.

What is On-Page SEO?

On-page SEO is known as the use of optimizing web pages to improve a website’s search engine rankings and gain organic traffic. It takes into account several aspects of the webpage that, when
combined together, will boost your website’s visibility in the search results. Some of the most used on-page SEO components are:

 

#1
Title tags

Place your focused keywords in the title tag of each page on your site. Each title tag should be unique, descriptive about what the page is related to. It should also be optimized with keywords and below 60 characters in length.

 

#2
Headings

Headings are the titles you present to your content, and these should be set in H1 format for the best outcomes. You can also make use of subheadings (H2 – H6) to divide the content, but don’t duplicate keywords or phrases throughout a post.

 

#3
URL Structure

Place keywords into your URLs if possible. However, do not modify all your present URLs just so they have keywords in them. You shouldn’t adjust old URLs unless you intend to redirect your old ones to your new ones.

 

#4
Alt text for images

Alt text or alternative text gives search engines with more information about an image, though it is usually used to interpret images to web visitors who can’t see them. Therefore, alt text should be precise and descriptive of the image content, optimized with a keyword or phrase only if possible, and below 125 characters in length.

 

#5
Site Speed

Page load speed is crucial because slow-loading pages have high bounce rates. According to The Daily Egg, 47% of people expect a site to load within two seconds, and 40% will exit the site after three seconds. As a result, search engines will penalize slow-loading pages with a lower ranking, so it’s vital to establish quick page load speed.

 

#6
Internal Links

Internal links can help in improving one’s site search engine rankings since it makes your site easy to navigate for visitors and make it easier for search engines to understand your site is about as well as index your pages. Every page on your site should at least link back to its category or subcategory page and to the homepage.

 

#7
Make Descriptions

Meta descriptions are short yet clear descriptions that expand on title tags that summarizes a page’s content and tell web users why they should read your content instead of other site’s content. The meta description shows below the title and the URL, and it should be remained under 160 characters.

 

#8
Responsiveness

Responsiveness is a design element that ensures your page will display appropriately on any device, including mobile devices and desktops. This is a very important factor that a website owner should take note of as more and more people around the world are using mobile devices for online search.

What is Off-Page SEO?

While on-page SEO indicates the changes that can be formed directly to a website, off-page SEO refers to page ranking factors that happen externally of a website. Some of the most used off-page SEO components are:

 

#1
Backlinks

Link Building with quality, trustworthy website is one of the major aspects in off-page SEO. It is now all about quality over quantity, which means that having only one backlink from an extremely trusted website with excellent authority is more worthy than a hundred spammy links from websites with unrelated, poor quality content.

While backlinks can help to significantly enhance a website’s performance, they also present a great risk if not executed correctly. One should avoid spammy backlink strategies as it have caused many websites to be penalized by Google.

 

#2
Brand Mentions

Google adores brands and prefers to rank branded websites on top of the results since brands are more trustworthy and likely to be trusted by users and this translates to greater user experience and more satisfied Google users.

The difference between link building, brand mentions, and social media marketing is that brand mentions do not essentially have a link directing to your website. It can be cites of your brand in social media networks, forums, editorials, or reviews.

Google crawlers can gather these signals and assess them respectively to generate a more precise impression of how your brand is recognized by other people.

As part of your off-page SEO strategy, you should engage in any positive mentions of your website, products or authors and ensure that you reply to any negative or false comments.

 

#3
Social Signals

While page ranking may not be directly related to social media interactions, social media marketing can help promote loads of clicks, increasing website traffic and link shares. Having a solid social media presence can also make a company seem more appealing and make it easier for customers to search them online.

All in all, using both On-page and Off-page SEO together can help drastically improve search engine,rankings. By working on producing quality, reliable content that is supported by high-quality on-page SEO, this will result in earning backlinks, improving your domain authority, and controlling your off-page SEO.

If you’re looking for an experienced digital marketing team to help you improve your search engine rankings, feel free to get in touch with our expert team today to learn more about our SEO services.

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