eCommerce Website Development For A Religious Supplies Distributor
Southern Cross Church Supplies (SCCS)
Gracious Gifts of Love & Joy
Southern Cross Church Supplies (SCCS) is an online shopping site that aims to provide the best range, quality, value and convenience for all Christian Church and religious needs in support of loving and prayerful lives. SCCS is based in Victoria, Australia, with distribution channels nationwide and products uniquely sourced from Italy, Ireland and America.
How We Help?
- Email Marketing
- Graphic Design
- Website Design & Development
Our Challenges & Goals
Our partnership with Southern Cross Church Supplies (SCCS) began as a result of a previous project with deCastella Run. The client that originally commissioned us to develop the website for deCastella approached us again to help SCCS with brand enhancement and a website revamp. SCCS aims to increase their brand recognition among customers and create a strong brand positioning in the market with their unique services.
How We Helped
Website Design & Development
Kode Digital was motivated to rebrand SCCS’s website to provide them with a clean, simple, informative, and professional design. Before, SCCS designed their website using WordPress eCommerce. This limited our website migration options, but we accomplished the task with the third-party tool Cart2Cart. This allowed us to develop a new website for the client while allowing the old site to continue operating, as well as increasing the number of indexed pages during the migration process until the new one was ready.
Once the new website was developed, Kode added functionality by integrating a point-of-sale system with Retail Express POS (REX) and Stripe credit card payment for the general public and payment terms for account customers. One practical application of these functions was creating an interactive Easter ordering form. This form allowed customers to place orders and make payments online instead of making orders by post mail.
Kode Digital also provided website keyword optimisation for the client. This meant making minor changes to the website’s writing that would allow it to appear higher on search engine results. With some assistance from the client to create and define the website’s content, we were able to make a website that suited the client’s needs while also sporting a modern design that matched the client’s aesthetic.
As part of their website development process, SCCS needed help modernising the visual elements on their website. Kode Digital was willing to help enhance some of the client’s images through Photoshop and provide general advice on the website’s imagery. This included helping the client select the right image to represent their products and aesthetic, as well as helping to choose a design style for their website. We have also helped them edit some product photos in their catalog using Adobe Photoshop to make it easier for customers to identify the size variations without clicking in to view the individual products.
We have helped SCCS grow their brand significance through email marketing. Kode Digital has produced custom newsletters using MailChimp to update client customers on upcoming events and sales. We have also helped SCCS analyse insights and data through MailChimp, which has helped them to make better business decisions.
With Kode Digital’s help, SCCS now has an updated online presence that suits their needs and the needs of their customers. The website has helped them increase their online presence and sales drastically and to reach a wider audience. This is a direct result of Kode’s updates to their website, which is now more user-friendly and informative and makes it easier for customers to find the products they need. The new website is also optimised for search engines, so it appears higher in search results.
On a design level, Kode has helped to redesign SCCS’s website to be both modern and stylish while keeping to the client’s aesthetic as a church supply service. With the website in operation, SCCS has an edge in attracting and retaining customers. Certain features we helped to implement, such as the repeat order function to order previously purchased items, also saw regular use by website visitors.