Social Media Management For A Car Rental Service Provider
QSL Luxury Car Rental & Recon Car
Making Luxury Accessible To All
As its name suggests, QSL Luxury Car Rental & Recon Car is a company that offers luxury car rentals and recon car services. With their aim of making high-class cars an option for regular people, their affordable pricing, blended with their abundance of VIP-class services, makes for an unforgettable luxury experience. Specialising in multi-purpose vehicles or MPVs, they don’t lack spacious and comfortable cars lining their lots.
How We Help?
- Social Media Ads
- Social Media Management
- Social Media Marketing
- Videography
Our Challenges & Goals
Our collaboration with QSL Luxury Car Rental & Recon Car began when the client wanted to establish their identity in the digital world. With its unique VIP-level services, QSL aims to enhance its brand awareness among potential leads and establish a powerful brand position in the market.
Following this, QSL wanted to maintain its online momentum by engaging customers and followers through social media. To resolve this, our team brainstormed content for their social media and ran ads that drove leads to them.
How We Helped
Social Media Marketing/Management
We’ve helped QSL Luxury Car Rental & Recon Car manage their social media platforms: Facebook and Instagram. To make their brand image stand out and make their social media feed more attractive to the market, our team created call-to-action content with beautiful visuals that drove engagement.
Our overall content focuses on the unique selling points of QSL’s services, facts about cars worldwide, and even comparisons and ratings for different vehicles. This continued beyond the initial service agreement, evolving into a monthly content schedule to keep the client’s page active and relevant.
Now, netizens can learn about their cars by following their official platforms. This helps to attract not only their primary audience but also a secondary audience interested in automobiles.
Social Media Ads
Our advertising campaigns for QSL Luxury Car Rental & Recon Car are explicitly tailored to their goal of generating quality leads, targeting people who are interested in luxury cars and those likely to use their services. We used video ads to introduce the brand to the public, driving greater engagement through their more dynamic medium.
Videography
In addition to static posts, we also used short-form videos to revitalise QSL’s social media feed and ads. Our team was responsible for creating the storyboards, filming, and editing the videos. As a result, we delivered videos that clearly established the brand’s image and introduced the company’s unique and varied services to the masses.
Before the video shoot, we found our cast of freelance actors through Facebook and planned the locations. Despite frequent setbacks (i.e. bad weather), our team’s quick thinking and improvisation ensured we could still shoot quality scenes. During post-production, the video editing team spent a great deal of effort perfecting every detail down to the letter to bring out the brand’s unique identity.
The Outcome
With Kode Digital’s help, QSL Luxury Car Rental & Recon Car now has an active online presence that suits their and customers’ needs. With their Facebook page and Instagram account gaining a healthy amount of page likes and followers, QSL’s digital presence now has a solid foundation which will provide a strong start in growing their social media even more. Additionally, running ads also helps to increase their brand awareness, and ultimately boosts their company’s revenue beyond what could be achieved passively.
Singapore
Australia