Digital Marketing Strategies & Services For A Saffron Thread Store

Saffron Store

Carefully Harvested Quality, Grade 1 Saffron

Saffron Store is an e-commerce platform based in Melbourne, Australia selling the best quality of Persian saffron threads since 2011. As saffron is known as the king of all spices with its world-renowned exotic flavour and aromatic perfume, it is used in most international food cuisines, beverages, medication and cosmetics. Saffron Store pride their customers with their fast delivery and speedy shipping, cost-saving with no middlemen to deliver the best Persian saffron worldwide.

How We Help?

  • Search Engine Marketing
  • SEO
  • Social Media Marketing

Our Challenges & Goals

The collaboration between Saffron Store and Kode Digital started since 2015 when Saffron Store was inspired to educate more food lovers on the existence of the exotic condiment; Saffron and to provide saffron lovers with the pleasure of purchasing pure quality saffron at a reasonable price through an online platform.

How We Helped

Website Design & Development

To educate more food lovers about Saffron and provide the best available Saffron condiments at a reasonable price, Kode Digital has helped Saffron Store create a beautiful e-commerce platform for our client to share their products, blogs, and recipes to guide saffron lovers on how they can enjoy and benefit from saffron.

We have added a Facebook chatbot on the site for Saffron Store to engage with their page visitors. We also ensure that the design and products on Saffron Store are updated from time to time, keeping them up to trend and user-friendly.

Other than that, we have developed a back-end stock management on the website that allows Saffron Store to easily track the order histories of customers who have made their orders through social media. Saffron Store can then print customers’ order details to place on shipments, and generate an automatic email enquiring for customer’s review.

Other back-end tasks include creating coupon promotions, selecting different product prices based on locations, integrate product feeds with eBay, a system for Saffron Store’s customers to subscribe to their newsletters as well as to conducting payment methods through PayPal, Express Checkout, or Credit Card, instalment payments through the Afterpay Gateway and payments with Bitcoin.

Social Media Marketing

Besides that, we have assisted Saffron Store with social media marketing by managing their social media accounts – Facebook, Instagram and Pinterest. Here, we plan and strategize content, produce artworks for their social media calendar as well as run social media ads.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Kode Digital has helped Saffron Store rank their shop through Search Engine Optimization (SEO), Google Tag Manager, Google My Business, display Google reviews on the Saffron Store site and conduct Search Engine Marketing (SEM) like Google ads and Google Shopping.

The Outcome

With a new eCommerce website selling Saffron, Saffron Store’s website is now an excellent guide to educate Saffron lovers on the importance and how they can benefit from Saffron. As Saffron Store goes digital with the assistance of Kode Digital performing SEO and SEM, Saffron Store is now ranking on Google and out-performing their competitors. Adding on a side note, Saffron Store is the first store in the Saffron industry to allow Bitcoin payments.

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