Digital Marketing Strategies & Services For RCSI & UCD Malaysia Campus
Top International Medical University In Malaysia
RCSI & UCD Malaysia Campus [RUMC] (formerly Penang Medical College) is Malaysia’s first accredited private medical school, owned and established by the Royal College of Surgeons in Ireland (RCSI) and University College Dublin (UCD), two world-renowned medical universities in Ireland. The University is recognised by the Malaysian Medical Council (MMC) and Irish Medical Council (IMC) as graduating high performing doctors. Students are recognised for practice in the USA, Canada, and others by the ECFMG and FAIRMER with the institution listed as an Irish medical school in the World Directory of Medical Schools (WDOMS). RCSI & UCD Malaysia Campus offers foundation studies, medical degree (Dublin-Penang) and postgraduate studies.
How We Help?
- Animated Videos
- Content Writing
- Graphic Design
- Social Media Marketing
- Website Design & Development
Our Challenges & Goals
A collaborative effort between Kode Digital and RCSI & UCD Malaysia Campus began when RCSI & UCD Malaysia Campus aimed to boost their brand awareness and to recruit potential aspiring doctors through the online presence. Hence, Kode Digital has assisted RCSI & UCD Malaysia Campus with their online presence through our services of Website Design & Development, Social Media Management, Search Engine Optimization, Ad Management (Google Ads / PPC / Google Display Network), Content Writing, Photography, Graphic Design (Newspaper Ad Design), Banner Design as well as Animated Videos.
How We Helped
Social Media Marketing & Management
Our approach on Social Media Marketing & Management for RUMC’s Facebook and Instagram allows fast interactions among the institution and aspiring doctors. We create weekly calendars and Gantt charts that map out the social media content in colour-coded categories. Communication with RUMC are held weekly as we go through the upcoming content, ensuring continuity and consistency in social media postings. This visual browsing experience grants audiences or potential students a bird’s eye view of their medical studies journey. In addition, we utilize supporting visuals that provide a clear path to information, such as upcoming keynotes and events. We added call-to-action (CTA) that drives action, thus boosting their engagement results and goals.
Search Engine Optimization
Search Engine Optimization is important for every business, especially in this digital era. With the goal to gain more visibility and organic traffic on RUMC’s website, we first had a website audit to check all of the factors that are affecting their website’s visibility in search engines. Once the website audit report is done, we will go through on-page optimization such as page speed, image alt text, keywords, and optimized content. While the search algorithms are constantly changing, we also focus on link building to enhance the authority of their website by getting more quality backlinks.
Ad Management (Google Ads / PPC / Google Display Network)
Apart from getting organic traffic, we also work with RUMC to drive more traffic through Facebook Ads and Google Ads every month. RUMC wishes to get more quality leads and requested for our Ad Management service to generate a seamless lead generation system. Our job includes creating the Search Ads and Display Ads to build more brand awareness and improve their conversion rate. We always ensure that our clients’ ad budget does not go to waste and at the same time achieve their monthly goals. Through keyword research and competitor analysis, we can make sure that our ads are getting heard by the right audiences as well.
Website Design & Development
With our knowledge and expertise in the market, the goal of a website is to represent a company – its brand, sell its services, attract more visitors, generate more business leads, promote more sales of company’s services and ultimately gain more return of investment. To do so, a company should have a consistent brand message that penetrates through information clutter and builds loyalty and trust with audiences. Hence, Kode Digital has assisted our RCSI & UCD Malaysia Campus to revamp their website. There is no second thought that the website has to be user friendly, informative and visually appealing. Upon revamping the website, the Kode Digital team started with brainstorming and proposing new design layouts, producing wireframe designs, site development, site testing and finally successfully launched it. Additionally, Kode Digital was approached to create a microsite that would allow students and guests to make payments through an online portal. This microsite was designed to be compatible with iPay88 to give options for online payment methods.
We are tasked to provide blog content writing services monthly, blog articles that include target keywords with links to increase keyword density that optimises for SEO whilst achieving short-term or long-term goals. We have revolutionised their digital presence by ranking higher, gaining RUMC more traffic among their target audiences. We offer landing page content write-ups that elevate and focus their message in a way that could be universally understood. Our comprehensive contents offer something of value that aspiring doctors want and that comes in a variety of forms, such as imagery, videos, or blogpost articles.
Graphic Design (Banner & Newspaper Ad Design)
We make sure that our designs are visually appealing and correlative with our clients’ brand colour, brand identity and typography. This can ensure that our designs are distinctive enough for the audience to recognize their brand immediately. Besides this, we condensed important information within the design work, thus creatives and typography have to go hand-in-hand to avoid cluttered mess. In this way, though similar, the various design projects we undertook forced us to consider numerous design principles based on the function and purpose of each project.
As part of our goal of updating the client’s marketing material, as well as generating more resources to be used as content, we helped process the development of RUMC’s digital image library, which includes both stock and candid photos. To achieve this, Kode Digital took charge of a number of photoshoots with the RUMC marketing team, bringing together shooting models, makeup artists and freelance photographers. By doing so, we were able to provide both ourselves and the client with new material to update their websites and branded materials with.
An image is worth a thousand words. For a video, multiply that by a thousand and that is how powerful video marketing is as part of our marketing campaign for RCSI & UCD Malaysia Campus to engage the audience, gain more brand awareness and ultimately convert audiences into potential leads. We have written various video scripts and edited videos for the marketing campaign such as an engaging 30 second brand video located at the homepage of the RCSI & UCD Malaysia Campus website and a ‘9 Student Stories series’ on the lives of aspiring doctors.
We connected the RCSI & UCD Malaysia Campus with high-quality leads through multiple channels in synchronization that allows them to attract and receive admissions from a higher volume of qualified aspiring doctors without breaking the budget. With the help of our blending creatives in the form of visual and copy, our team created social media postings and conversion-focused landing pages that inform target site audiences with upcoming events. The inclusion of an online payment portal also helps to streamline the billing and payment procedure for guests and students, from anywhere at any time. Our team highlights what sets our client apart from other medical education institutions to ensure prospective students will have the confidence to interact and bring RUMC as their top-of-mind during their decision cycle for a higher education. Developing RUMC’s image library provided us with a new selection of material and photos to choose from for future products while also allowing the client to update their online presence with relevant visual elements. The banners were completed to the client’s satisfaction and used to great effect in the duration of their respective lifespans.