Digital Marketing Strategies & Services For Chef Wan Group of Restaurants
Taste A Truly Modern Malaysian Culinary Adventure
Chef Wan’s Restaurants – Dewan Space, Cafe Chef Wan and Chef Wan Restaurants are truly Malaysian modern restaurants and event venues by winning chef and the culinary ambassador for Tourism Malaysia, Datuk Redzuwan Ismail (Chef Wan). The idea of Chef Wan’s Restaurants came about when Chef Wan believes that good food brings people closer together, regardless of culture and background.
Our Challenges & Goals
Our partnership with Chef Wan Group of Restaurants blossoms as Chef Wan’s business has grown exponentially with more customers enquiring about making reservations at the Chef Wan Group of Restaurants and eager to know how they can celebrate their important milestones with friends and family. To build upon their current success, the client commissioned us to help ensure their expanded business ran smoothly, with new features to facilitate online commerce and the operations of individual outlets.
How We Helped
Website Design & Development
Kode Digital was motivated to assist Chef Wan with the backend system of their website by creating a link to an online reservation system for customers to finally make their reservations. We have also added a quotation form on all the available celebrations where customers can celebrate important milestones with Chef Wan Group of Restaurants. Apart from that, we have been assisting Chef Wan with their monthly or seasonal updates such as their pop–up banner promotions, latest menu and promotions.
More recently, we have assisted Chef Wan Group of Restaurants to break into the ecommerce market. This has allowed them to sell their products online, as well as distribute vouchers and coupons to encourage customers to visit.
Website Maintenance
As the client’s business expanded to allow for new outlets, they similarly needed to expand the scope of their system to account for these new additions. To assist with this process, Kode Digital provided assistance in managing their Google My Business profile in order to ensure their information stayed up-to-date. This meant we were responsible for the Google profiles of both current and upcoming Chef Wan outlets.
Along with this, Kode Digital also coordinated with their designers and app developers to ensure that their restaurant delivery menus were standardised across different delivery platforms and app versions. This helps maintain the consistency of their ecommerce experience for all customers.
Email Marketing
Sharing is caring. Chef Wan Group of Restaurants has been sharing exciting promotions as well as takeaways during the MCO lockdown period for fellow Malaysians to enjoy their yummy meal safely at home. Kode Digital has helped De. Wan with their email marketing by crafting emails through MailChimp and sending them out to Chef Wan’s loyal fans on the exciting promotions they should not be missing.
The Outcome
With booking and quotation systems installed on De.Wan’s website and email marketing on what loyal customers at Chef Wan Group of Restaurants should stay updated on, Kode Digital has managed to help the client achieve more business and loyal customers as well as leverage the brand of Chef Wan’s culinary adventure internationally. To support this growth, Kode Digital has also helped to lay the groundwork for continued expansion of Chef Wan’s business into new outlets and expanded product menus, as well as developing their customer loyalty system with new incentives to their target audience.
