Digital Marketing Strategies & Services For An Art Gallery
Aureo Gallery
Contemporary Gold Art Gallery
Aureo Gallery is a prestigious art gallery founded on the principal of sharing art with the world. Headquartered in Kuala Lumpur, Malaysia since 2017, arts in Aureo Gallery is not just any art, but uniquely innovative arts that inspire and evoke the imagination of our human souls. Aureo Gallery has the vision to represent and share the culminated hard work of unique artists that continues to push limits and break boundaries in the art world. One of Aureo Gallery’s famous artists is renowned South Korean artist, Kim Il Tae. Kim Il Tae is the first and only artist in the world to have found a unique way to paint his artworks using 24-karat gold, the purest form of gold. Kim’s famous artworks have been exhibited across different borders in locations like Beijing, Shanghai, Guangzhou, Jakarta and Kuala Lumpur as well as in the hands of some of the most prestigious art collectors in the world, most notably Prince Michael of Kent, British Royal Family.
How We Help?
- Content Writing
- Email Marketing
- Social Media Marketing
- Website Design & Development
Our Challenges & Goals
The blossoming partnership between Aureo Gallery and Kode Digital began when Aureo Gallery aimed to create an international digital presence as they branch their business across international borders to promote their artists.
How We Helped
Website Design & Development
Kode Digital was inspired to revamp our client’s website by giving it a more sophisticated look and feel. Here, we have added Aureo Gallery’s brand colours – gold and black touches to create a luxurious contemporary website. Gold has been looking best as a secondary colour against a dark background or the other end of clean white as a perfect stage to shine.
Innovative arts are to be shared and appreciated together. Hence, we have created website pages for Aureo Gallery to showcase their arts as well as an opening eye for investors who are keen on investing in arts.
As a well-known art gallery, Aureo Gallery has always been invited to exhibitions and comes back with wonderful images and stories to be shared. Therefore, Kode Digital has assisted Aureo Gallery in sharing exhibition stories and the success of artists on the ‘News and Article’ page of Aureo Gallery’s website.
We have also assisted Aureo Gallery with language translation such as Indonesian and Mandarin language for their international websites.
Social Media Marketing
Other than enhancing Aureo Gallery’s website, Kode Digital have supported our client with their Social Media Marketing which involves managing both Aureo Gallery’s social media; Facebook and Instagram and copywriting for social media posts.
Email Marketing
We have also helped Aureo Gallery leverage their brand exposure through email marketing. Kode Digital has produced monthly newsletters by using MailChimp to update art investors and art enthusiasts on Aureo Gallery’s participation in upcoming exhibitions. We have not only been sending out emails, Kode Digital has been assisting Aureo Gallery at analyzing insights through MailChimp.
Content Marketing
When it comes to content marketing, Kode Digital has been helping Aureo Gallery at producing blogs with informational insights to educate Aureo Gallery’s audience on the importance of escalating their assets with gold arts. Some of these blogs relate to What are the different types of gold? What are the different types of innovative arts? Should investors amply their investment portfolio by investing in gold arts? What research should be conducted and what are the steps to a successful art investment?
The Outcome
Our digital assistance on Aureo Gallery has helped Aureo Gallery connect with many worldwide investors to increase their investment portfolio as well as developing a strong brand presence in the art and investing market.
Singapore
Australia