A business owner’s primary objective should be increasing its website’s traffic and lead generation, especially in the digital era. In Malaysia, 89.6% of its 32.98 million people use the internet, and 91.7% use social media regularly, making it one of the highest internet penetration rates in Southeast Asia, according to Asia Pac Digital.
Website development in Malaysia has enabled people to utilise the internet more than ever, from reading the news to seeing the newest fashion trends. Similar to the observations in nations like the Philippines and Australia, internet use in Malaysia demonstrates how people have gradually migrated to digital platforms and are online as soon as they wake up.
Hence, making your website SEO-friendly may give your online presence the extra boost it needs to appear higher and draw in more visitors. You may increase your search engine results page (SERP) ranking without being an SEO expert. There are numerous approaches to enhancing your website’s SEO, and we’ve included the top 10 below to help improve your website ranking in Malaysia.
How to Use SEO to Improve Your Website Ranking in Malaysia
Search engine optimisation has undergone significant changes in Malaysia over the years. A survey suggests more than 84% of Malaysian users do not view Google’s second page, and 36% aim for the top rankings. As a result, your business will lose out on significant traffic if it does not appear at the top of search results.
SEO rankings typically fluctuate because Google updates its algorithm more than 500 times yearly. Thus, you must periodically update your SEO strategies to keep your rating on Google. If you are just getting started, having a firm understanding of the fundamentals of SEO will be beneficial.
Use Relevant Keywords
Search engines will rank your website higher in search results if your content includes relevant keywords that convey your website’s goal. Select keywords relevant to your website’s subject matter, which users will likely use to get additional information.
Optimise Your Headings, Titles, and Metadata
Titles and meta descriptions are crucial for SEO because they help search engines understand a website. To help search engines comprehend the content on your website, make sure your titles and meta descriptions contain pertinent keywords.
Regularly Release High-Quality, Relevant Content
Increasing your website’s SEO visibility requires high-quality content creation. Make sure the material you produce is both helpful to readers and relevant to your subject. Consistently delivering high-quality content will help search engines interpret your website’s intent, boosting your website traffic.
Optimise Your Images
Images can be a terrific approach to increase SEO visibility because they can better convey the purpose of your website to search engines. Remember to add pertinent keywords in the picture alt text and file names for your pictures. It will enable search engines to understand the content of your website and help them rank it higher in search results.
Internal links are crucial for SEO because they show search engines how various pages on your website are related to one another. To help search engines better comprehend your website’s structure and to help them rank your website higher in search results, ensure all of your content has internal links.
Build Backlinks From Relative Websites
Backlinks are links to your website from other websites. A key element of search engine optimization (SEO) is constructing backlinks from pertinent websites, demonstrating your website’s authority as a source of information. Reach out to relevant websites and request links from them to improve search engines’ understanding of your website’s material and your website’s ranking.
Ensure Every Webpage Loads Quickly
Page speed is a crucial component of SEO because it can significantly affect user experience. Users may get impatient and leave your website if it takes a while to load, which could hurt your search engine rankings. Ensure that every webpage is optimised for quick loading.
Check the Mobile-Friendliness of Your Website
Make sure your website is mobile-friendly, as most people use mobile devices to access the internet today. Ensure that your website’s layout is responsive, which means it will change based on the size of the screen people view. You may also utilise Google’s mobile-friendly test to determine if your website is mobile-friendly.
Guarantee Excellent User Experience
A fantastic user experience is necessary for SEO to succeed. Your website should be simple, provide pertinent material, and offer a satisfying browsing experience. Ensure your website is user-friendly and incorporates features like search bars, relevant links, and easy-to-use navigation menus. This will make navigation easy for users and gives you an opportunity to include a few extra keywords. Furthermore, ensure that every one of your web pages is updated and error-free.
Link to Social Media Sites and Continue to Engage with Them
In Malaysia, social media may help search engines comprehend the purpose of your website, so it’s a terrific approach to increasing SEO visibility. Be sure to build social media accounts for your website and upload content relevant to its subject to help search engines better understand the material on your website. For example, an e-commerce platform that sells dairy products should post content and use keywords related to dairy products on its social media page, such as “milk powder” and “dairy products.”
The foundation of SEO is well-structured and excellent content, created for all possible leads and visitors. Additionally, a significant portion of ranking higher in search engine results pages is achieved by SEO tactics, including optimization, backlink outreach, and other strategies. Ultimately, SEO is an investment in digital marketing that will last.
Malaysia’s digital industries are expanding rapidly; thus, the country needs stronger competitors to raise its market. Overall, the topics covered in this blog post will help you comprehend the fundamentals of SEO optimization and improve your website’s ranking in Malaysia.
Kode Digital is more than just a creative digital agency, we are also a Meta Business Partner. As a Meta Business Partner, Kode Digital has access to exclusive tools and resources that can help our clients get the most out of Meta’s platforms. Our team stays up-to-date on the latest marketing trends and best practices, including search engine optimisation. Our goal is to elevate your brand and help to grow your business.