Any entrepreneur or marketer will tell you that getting more customers is what they want more than anything else. And usually, the next thing that comes after that is to increase traffic to their website, which allows them to get higher traffic and attract customers.
Website traffic is the lifeblood of all digital companies. If you don’t have traffic, all the effort, money, and time you put into building your fantastic website with the latest features like WooCommerce pre-order plugin will go down the drain. And that’s because you need customers to look at it, which isn’t good for business.
Once your website gets enough traffic, you can start optimizing your pages and content for the behavior of your target demographic especially when you’re working on website development in Malaysia. But before you do that, be sure to use these methods to increase traffic to your website.
Optimize your website for search
When you start, focus on finding keywords representing your brand to build your website and save pages. Usually, you focus on one or two keywords on a web page. You can use SEO tools like Keywords Everywhere to help you find relevant keywords.
Initially, focus on keywords with less than 10,000 searches per month. After months of creating blog content and optimizing product pages, you can concentrate on high-quality keywords.
The trick to getting traffic online is first to build a solid foundation of relevant keywords. Be sure to use a blog properly in your online store because it can significantly impact driving traffic to your site.
When it comes to website development in Malaysia, it’s important to tailor your content and keywords to the local market to maximize your online presence and reach your target audience effectively.
Write clickable headlines
Whether you’re a copywriter or not, you must know how to click and stand out from the headlines. Your content can be unique and exciting, but no one will click on it if you write a boring headline.
Headings are one of the essential parts of your content, so treat them accordingly. Please don’t make them last minute, and don’t make them part of your workflow. Come up with a few, be unique, helpful, and special, and show a sense of urgency. Then choose what you like best.
Optimize Website Page Speeds
While we are talking about the website’s speed, this is an area that you should pay special attention to. If your site is slow, people won’t want to wait for it to load and leave.
Site speed is a ranking factor when it comes to Google searches. Thus, increasing the speed of your WordPress will help you maintain your position.
To load your website quickly, you must use the interface, avoid WordPress plugins, and optimize the images.
Guest posting your blogs to other websites helps build new backlinks, improve traffic, and increase your page’s overall search engine ranking (SERP).
However, before you make the giant leap into writing other blogs, you should carefully research the website to make sure it is reliable and worthwhile to write on. Remember that not all backlinks are created equal.
Launch an Email List
If you still need to build your email list, do so now. If you’re wondering how to convince people to share their emails, it will depend on whether your business is B2B or B2C.
B2C companies may offer a discount or special offer for email subscriptions. B2B companies will find that a lead magnet, such as an eBook or white paper, is a great way to grow their list.
Match search intent
Do you know what your audience wants to know about the topics you plan to write about? They may already learn all the basics of a subject like marketing and want to know all the details or vice versa.
Google rewards websites that share more of what people search for. What does your audience usually type in the Google search bar? Do they search the Internet for guides, real-life examples, or beginner tips?
When targeting website development in Malaysia, catering to the specific interests and search preferences of your local audience can significantly enhance your online visibility and engagement.
Host contests and giveaways
Make contests and giveaways a regular part of your marketing plan. You will give users a reason to visit your site and return, not to mention the word-of-mouth sales you will experience, especially if you add a social media sharing component to the campaign.
Do Internal Linking
Internal links and increased traffic go a long way. Unfortunately, most websites only focus on their external relations and ignore good internal links. Always remember that they cost the same and help you get more traffic.
Voice search optimization
Voice search has grown exponentially over the last two years, and as more consumers buy intelligent speakers and voice assistants, this will only add momentum forward.
There are a few things to remember when developing a sound search strategy. For example, always focus on long-tail words because people speak in questions or sentences when taking a voice test.
Share New Content on Social Media
Social media advertising is famous for many reasons, but it’s perfect for driving traffic to your website.
Social media helps you connect directly with your target audience. And often engage with your audience through good content descriptions, hashtags, discussions, and other things that can drive traffic to your website.
Share website content on social media so more people can see it. And if they share it with their circle of influencers, it will increase your reach and traffic.
When we talk about activists and influencers, it does not mean we are referring to any influencer you can get your hands on. Reach out to business customers to spread your content to the broader community, especially their followers, because they are interested in your business.
Online advertising can be a great way to get thousands of clicks, and along with social media, ad campaigns, and frequent updates, it’s now easier than ever to get your ads to the right people.
When you create your ads, you need to define exactly who they are. You also need to understand how you can get ROI from these ads.
It would be best to design ads that convince people to visit your website or landing page. Many PPC analysis tools can show you what and how to advertise in your campaign.
Although these twelve methods seem simple and easy, you’ve got to improve daily. The best way to increase your web traffic is to work in small steps every time to reach your goal and get traffic management on the network in the long run.
This strategy holds true when you’re concentrating on website development in Malaysia, enabling you to establish a robust and long-lasting online presence.