With the advancement of technology comes breakthroughs never before seen in history. Right this moment, we’re witnessing one of those breakthroughs. I’m talking about, of course, artificial intelligence (AI). With AI making waves in practically every industry imaginable, there’s been no shortage of AI tools on the Internet for just about every purpose. Midjourney and DALL-E 2 have been taking over graphic design and visual content creation by storm in the vast sea of AI tools. Generating original and high-quality images straight out of your mind and breathing life into simple sketches in seconds, the future is truly upon us.

Midjourney: Transforming Text into Images

Currently, Midjourney is only accessible through a Discord bot in the official Midjourney Discord server. Alternatively, the bot can also be loaded into third-party servers. 

But what exactly is Midjourey, and how does it work? Simply put, Midjourney is an AI-powered Discord bot that can generate original images from text descriptions. It uses a neural network to produce authentic and versatile images based on the input text. With Midjourney, designers can create unique visuals that would otherwise require hours of photo shooting or illustration work.

Example image generated by Midjourney

It’s easy to learn how to use Midjourney. Use the /imagine command and let your imagination fly free with the text prompts. For instance, Midjourney can be used by digital marketers to create customised product images for e-commerce sites, social media graphics, and infographics that attract tons of attention.

Currently facing idea block? Unsure if the visuals are optimized for targetted audience? Midjourney can ease your frustration. Simply key in relevant prompts, and wait as the magic of Artificial Intelligence unfold. Not to be mistaken as a contender, AI simply wouldn’t be able to function without humans manning them. After all, the visuals produced are merely composite images done by countless artists and creatives worldwide.

DALL-E 2: Bringing sketches to life

From the creators of the renowned ChatGPT, OpenAI, introducing DALL-E 2

Here we have another AI tool pumping out intricate images within seconds, unlike Midjourney, which uses text prompts. DALL-E 2 creates images from textual sketches instead. Using a generative model that can imagine a wide range of objects, animals, and scenes, the tool is designed to produce incredibly imaginative images that can be used for marketing, advertising, and other visual content purposes. 

Got a rough idea for a website design? All you need to do is get a trusty pen and paper and sketch what you have in mind. Then go to DALL-E 2’s website and upload your sketch, and the AI will churn out a full website for you based on your design. This is just one example of what it can do, but I’ll leave the rest to your imagination.

How The Combination of Midjourney and Dall-E 2 For Digital Marketers & Freelancers

While both can generate complex images, when combining both Midjourney and DALL-E 2, they have their own areas in which they excel. Images generated by Midjourney can definitely be more detailed and generally more pleasing. On the other hand, DALL-E 2 has an edit function where text prompts can be used to edit images further, generating and adding any elements missing from the original image, which Midjourney can’t do. 

By taking images generated by Midjourney and refining them using DALL-E 2, stunning images that would’ve taken hours upon hours to produce without the help of AI can be generated within minutes. With visuals for e-commerce, advertising, and content generated so quickly, this combination is definitely a weapon worth keeping in the arsenal, especially for graphic designers and visual content creators.

Digital marketing, in particular, just took a big step forward by combining Midjourney and Dall-E 2. With AI-powered image generation comes insane benefits for digital marketers.

Customisation For Unique Branding

Having a distinct branding identity is important to set your business apart from competitors, and there’s no better way to achieve that than by establishing visuals that adhere to brand identity. With AI, visual content and graphics generated can be tailored to a brand’s unique visual identity very easily due to the amazing intricacy of the images generated by Midjourney and the ability of DALL-E 2 to add creative elements to images. Customizability goes a long way here. Just like Apple with their signature minimalistic design and Mercedes-Benz with its iconic silver colorway, any digital marketer will be able to make their brand’s unique visuals stand out with AI.

High-quality Images For Digital Marketing Purposes

First impression matters, and they either make or break your marketing campaign strategies. Through automated visual creation, you can instill as many details and specifications without leaving the odds to human errors. With a measly cost in USD, you can generate your own visuals without needing to rely on a workforce. Whether it’s social media posts, apps, or websites, attractive visuals are a must and sometimes even a game-changer for any brand. Oftentimes, the visual appeal will be the deal breaker on whether a visitor can be converted into a paying customer. With AI’s assistance, visuals that convert can be mass-produced.

Cost-effective Visual Collateral Through An Automated Creation Process

Graphic design and visual content creation aren’t just time-consuming, they can sometimes also be outrageously expensive to do. Besides the costs of the equipment and software required, there are also the costs of the manpower to consider. Take an image mockup, for example, there are models, editors, photographers, camera equipment, software and more to pay for. With Midjourney and DALL-E 2, all these costs are nowhere to be found. It’s almost magical.

Marching Toward The Future Of Digital Marketing

AI-powered graphic design tools are revolutionising the creative industry. Combining these tools provides a unique and innovative approach to the creation of visual content. Neural networks and generative models have enabled designers to create authentic, detailed, and versatile images in a matter of seconds. 

The impact of graphic design and visual content creation on digital marketing cannot be overlooked and will soon be the industry norm. Brands and marketers can leverage these tools to enhance their visual marketing efforts and achieve better engagement and conversion rates, scaling towards the sky and beyond with the power of AI, the power of technology, and the power of the future.

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