What Is ChatGPT?

ChatGPT is an extensive language model chatbot developed by OpenAI to answer complex questions conversationally. It was launched in November 2022 and is designed to respond to queries in a conversational manner. It can search the Internet for information related to the queries it is given to provide approximately correct answers.

What sets it apart from other Artificial Intelligence (AI) is its ability to replicate realistic conversation with a paraphrasing tool to make its dialogue more natural. Furthermore, the tool also allows it to more accurately discern the requests it is given, even when not phrased efficiently.

It is one of the most popular of the new wave of AI Software. While others like Midjourney or DALL.E 2 may specialize in generating artificial art, ChatGPT is developing a conversational and linguistics algorithm, similar to Google’s Bard AI.

How to use ChatGPT?

As complex as ChatGPT’s algorithm and programming is, the app is surprisingly user-friendly. All you need to do is go to openai.com and:

  1. Select ChatGPT
  2. Create or Login to your OpenAI account
  3. Ask the bot a question

Of course, accessing ChatGPT is only the first step. Next, you need to know how to input the right requests into ChatGPT. ChatGPT can respond to a wide range of prompts and generate summaries of topics with varying degrees of accuracy and detail. Prompts that ChatGPT can answer include:

  • What is quantum physics?
  • Write a poem about a headache in the style of Walt Whitman.
  • Write a country song about a dog named Speckles who loves to run.
  • Summarize the Pride and Prejudice book for me.

While ChatGPT is advanced enough to answer questions written conversationally, it helps to be specific if you want a detailed, precise answer. Writing more specific prompts help to narrow down the AI’s search parameters, like:

  • What is quantum physics, and do I need to learn it for physics class?
  • Write a poem about a headache caused by heat stroke in the style of Walt Whitman.
  • Write a Miley Cyrus-inspired country song about a dog named Speckle who loves to run.
  • Summarize the Pride and Prejudice book in 200 words or less.

How ChatGPT Helps Digital Marketers?

AI computer software is a hot topic in 2023, and ChatGPT is one of the most discussed AI software.

By playing around with ChatGPT, we discovered that it could help digital marketers in several ways – especially Content Creators and SEO Experts. In an industry that revolves around content innovation and optimisation, ChatGPT is a simple and effective way to do research and develop ideas.

Now marketers can work on their tasks more efficiently than ever. We break down the examples that you may use below, such as:

  • Social Media Content
  • Newsletter Content
  • Competitor Analysis
  • Ad Copywriting
  • Keyword Research

Social Media Content

As a social media content creator, you need to create different content for different clients, and sometimes you may run out of ideas. 

But with the help of ChatGPT, you can ask the chatbot to suggest ideas for your client’s products or services. The AI will detect popular trends on social media with a quick surface-level search and provide copywriting suggestions.

Its unique paraphrasing tool even means that it can write and provide suggestions in different tones, depending on the moment. The time spent thinking of content may take hours, but it could be done by ChatGPT within seconds.

Newsletter Content

Let’s say you are having a mega sale on Black Friday and want to promote your offer through a newsletter. ChatGPT can craft an outline for your campaign.

All you have to do is ask, “write a newsletter announcing a mega sale on Black Friday for <company name>, which is a 20% sitewide discount. Include catchy CTA at the bottom of the newsletter.”

Competitor Analysis

This is very useful when doing brand or competitive analysis for yourselves or your clients. You can ask ChatGPT to do a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis of almost any company.

For instance, we asked it to generate a “SWOT analysis of McDonald’s Malaysia”, and it provided a very insightful analysis for us.

The SWOT analysis ChatGPT generates gives marketers a more in-depth look at the competition, chances for growth and improvement of companies. From there, we develop better plans for clients to stay ahead of their rivals.

Ad Copywriting

For PPC marketers, you will be creating a lot of ad copy, and ChatGPT could serve as an extra resource for you.

Like social media content creators, PPC marketers would also take time to write multiple ad copies for Headlines and Descriptions. It could be trickier for them because of the character limit.

Well, now you can let ChatGPT do the magic for you.

For example, simply ask, “write 5 Google Ad Text with a title of 30 characters and a description of 90 characters for digital marketing service”.

Keyword Research

ChatGPT can be an SEO tool for SEO experts to generate keyword ideas. If you don’t know what other keywords you can include, just head to ChatGPT and ask “Generate a list of long-tail and short-tail keywords ideas on digital marketing”.

Also, you can use ChatGPT to organize the keywords you rank for into clusters, which means generating more relevant keywords based on the existing keywords we have and organize them.

The Tool of The Future

Many predict that Artificial Intelligence, whether Chatbot or Software, will replace humans, and many professions will eventually die out soon.

Right now, we don’t see that happening because ChatGPT has consistently made our lives easier through various avenues. Still, we cannot fully rely on it.

In fact, ChatGPT was trained on data from the Internet during Q3 of 2021, which may have misinformed or outdated information. At the end of the day, ChatGPT helps us organize content and ideas, produce draft ideation, and suggest creative content. However, they can never help you formulate a strategy or teach you how to apply and use those ideas. They simply provide efficiency in performing your daily work. At the end of the day, a human touch will always be needed to use raw knowledge.

At Kode Digital, we always apply cutting edge technology like ChatGPT into our daily work to improve on our marketing strategies and our daily lives. Learn more about our broad range of skills over at kodedigital.expert or to our newsletter and stay up to date on the latest technology that you can utilize to make your life easier at work or when running your business.

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