The rapids of the social media content flow

Social media content must constantly evolve in order to remain relevant and engaging. One aspect of this evolution is streamlining, making the content easier to consume and convey a message as quickly as possible. Because of this, social media has to be optimised to stand out in the sea of content on the net. For videos, like Instagram reels, this means being short, sweet and to the point. Making optimised video content is not easy, but with the right process, any video can be optimised for visibility on social media.

Edit your videos for social media

When it comes to editing reels, there are many tips and tricks that can help you create a compelling and polished final product. Turning raw footage into a finished video can be approached from many angles, but an essential part of the process is to plan thoroughly.

Before you begin editing, it’s important to have a plan for the final product. Consider the story you want to tell and how you want to convey it. Create a storyboard or outline to guide your editing process.

Storyboarding is like creating a visual recipe for your video masterpiece!

Just like a chef planning out each ingredient and step before creating a delicious dish, storyboarding helps you plan out each shot and scene before filming your video. For example, what kind of shots and angles you want, as well as the theme or concept for the video.

In fact, many influencers and content creators rely on storyboarding to plan out their videos, whether it’s for YouTube, TikTok, or other platforms. Some may even work with a content or video team to help them produce their content, which includes storyboarding.

By creating a storyboard, influencers and content creators can ensure their content is visually engaging, flows smoothly, and stays true to their brand and message. It also helps them stay organised and efficient during the production process, as they can plan their shots, camera angles, and dialogue in advance.

#1 Lighting

Lighting is a critical component in any video recording, especially for reels. It can significantly impact the quality and overall look of the video, making it an essential consideration for anyone who wants to produce a high-quality reel.

Firstly, visibility is one of the primary reasons lighting is essential for recording reels. Good lighting ensures that the subject of the video is visible and clear to the viewer. This is particularly important for close-up shots, where every detail is critical. Without proper lighting, the subject of the video may appear washed out, making it difficult for the viewer to focus on the important elements of the scene. Additionally, good lighting helps create a bright and vibrant image that captures the viewer’s attention, making it more likely that they will engage with the content.

Another critical aspect of lighting is contrast. Lighting helps contrast the subject and the background, making the video’s subject stand out better. For example, using different types of lighting can highlight certain areas of the scene or subject, making it more appealing to the viewer. This can help draw the viewer’s attention to specific elements of the video, increasing their engagement and interest.


#2 Angle

Angle is another essential component in reel recording, just like lighting. It is crucial to create a visually appealing and engaging video that captures viewer attention. Video angles can achieve this.

Firstly, the angle determines the perspective of the viewer, which can significantly impact how they perceive the subject of the video. Angles can create a sense of intimacy or distance between the viewer and the subject. For instance, a low angle can create a sense of power and dominance for the subject, while a high angle can make the subject appear smaller and more vulnerable. Choosing the right angle helps evoke the desired emotional response from the viewer.

Secondly, the angle can be used to create a sense of motion or movement in the scene. By adjusting the angle, the viewer can be guided to focus on specific elements of the video, such as the movement of the subject or the environment around them. This can help create a dynamic and visually appealing video that engages the viewer.

Moreover, the angle can also create a sense of space and depth in the scene. By changing the angle, the viewer can be given a better sense of the environment around the subject, making the scene feel more realistic and immersive. This can help increase the viewer’s engagement and interest in the video, making it more likely that they will continue watching.

#3 Theme

The theme gives the video a clear purpose and message, making it more engaging and meaningful for the viewer. The theme is the central idea or concept of the video, and it helps tie the different elements of the scene together. Without a clear theme, the video can appear disjointed or confusing and reduces viewer engagement and interest.

Secondly, the theme helps create a connection between the viewer and the subject of the video. By choosing a relevant and relatable theme, the viewer can feel more emotionally invested in the video, making it more likely that they will engage with the content. For instance, the theme of ‘family’ can evoke a sense of nostalgia and warmth, making the viewer feel more connected to the subject.

Moreover, the theme can also be used to create a sense of style and artistic expression in the video. Theme conveys a particular mood or tone, such as a nostalgic, dreamy feel or a vibrant, energetic atmosphere. This can help create a unique and memorable video that stands out from the rest, increasing its appeal and shareability.

The theme is a crucial component of reel recording, affecting the quality and overall look of the video. It gives the video a clear purpose and message, creates a connection between the viewer and the subject, creates a sense of style and artistic expression, creates a narrative structure, and conveys a specific message or call to action.  

#4 Editing apps

Editing apps provide creators with a wide range of tools and features to enhance their videos. These tools can be used to adjust the video’s colour, contrast, and brightness, making it more visually appealing and engaging. They can also be used to add special effects, music, and transitions, creating a more dynamic and interesting video.


CapCut is a video editing app that has gained widespread popularity for its user-friendly interface, powerful editing tools, and various features. For those still developing their video editing skills, CapCut is essential for making quality reels and can help creators produce high-quality and engaging videos.

CapCut provides a simplified interface that makes it easy for creators to edit and share their videos. The app is designed to be intuitive and straightforward, allowing creators to quickly and easily create videos.


Other than Capcut, VLLO is a versatile video editing app that offers both simplicity and advanced editing tools. It’s an excellent choice for anyone who wants to create professional-quality videos without a steep learning curve. With VLLO, you can easily edit your videos with its user-friendly interface, while also utilising its more advanced features to take your videos to the next level.

The app offers a range of text and sticker options that you can add to your videos to make them more engaging. If you’re already familiar with CapCut and want to explore a more professional-level video editing app, VLLO could be the perfect solution for you.


InShot is an editing app that has become increasingly popular among vloggers and social media content creators in recent years. This app offers a range of features and tools that make it easy to edit and enhance videos directly from your mobile device.

InShot is an excellent choice for vloggers in particular because it has a variety of features and tools designed exclusively for vlogging. It can be easier to make aesthetically appealing and professional-looking videos if you have the ability to quickly trim and crop video segments, add text and annotations, and use filters and effects.

Perfect the process

Making a successful and engaging reel video requires a combination of different elements. These include choosing an interesting theme, capturing high-quality footage at the right angle and lighting, using relevant hashtags and captions, and editing the video using a reliable app like CapCut.

By following these tips, you can increase your chances of creating reels that stand out and catch your audience’s attention. Whether you are an aspiring content creator or simply looking to have some fun on social media, keeping these tips in mind can help you create reel videos that are both enjoyable and impactful

Interested in learning more about creating effective social media content? Learn about Kode Digital’s approach to creating social media visual content here.

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