TikTok is the latest platform to take the social media landscape by storm. With numerous engaging social challenges and trends, TikTok never ceases to entertain.
TikTok is the world’s most downloaded app with vast communities, ranging from Gen Z, gamers, cosplayers, health and fitness, anime lovers, mothers, and so much more. It is an excellent source for marketers or businesses to build brand awareness. This is mainly due to its organic reach and high visibility among audiences.
Besides, with TikTok publicly stating that your content possesses a shelf life of 90 days, you can have months old TikTok videos on the main feed and still get engagement and new followers from them.
As it continues to make its way into the hearts of millions worldwide, you should clarify the overall goals in TikTok and the tone of your brand you will use to tell your stories. In this article, we will dive into the TikTok statistics and general roles of TikTok and how you can use it to make a name for yourself in 2023. Reap the benefits from this article and make your content surge in popularity.
Let’s cut to the chase and get in with it!
TikTok is the fastest growing social media platform of the decade. With its ever-increasing mass popularity, social media experts like Rachel Pedersen believe that TikTok is becoming the major player among other social media platforms within the digital market.
Here are a few astonishing numbers and statistics that indicate why you cannot afford to ignore TikTok:
- The app was downloaded more than 500 million times this year
- Average users opening the app more than 8 times a day
- Users spend an average of 95 minutes per day on the app
- The majority of users are 18 to 24-year-olds
- Around 57% of TikTok’s users are female, while the remaining 43% are male
- TikTok users collectively view a million posts daily (https://www.oberlo.com/blog/tiktok-statistics)
Being the trendiest source of entertainment, for now, it consists of over 1 billion monthly active users. The immense popularity utilizes eye-catching filters and special effects to make video content from 5 seconds to 10 minutes long. These videos come with songs selected from its huge music library for users to explore.
TikTok’s algorithm employs AI to cater for its vast community with recommendations on the feed based on their go-to-content and past viewings. This algorithm makes TikTok convenient for its audiences to discover fresh and up-to-the-minute video content. Moreover, its algorithm makes it easy to generate viral sensations as users come across them in the app more.
1. TikTok Is The New TV
It may not be on a big screen or similar to television shows, TikTok is consistent with the regularity of new content. While the older generations amuse themselves via TV, younger audiences tend to have less interest in the big screen, mainly due to its scheduled content.
Although TikTok is full of episodic content similar to TV shows, users can enjoy each episode whenever they want without having to worry about missing it. These can help brands to hook targeted audiences’ interests and leave them wanting more content from the particular brand.
Brands that integrate TikTok into their marketing strategies will not come off as strong on advertising. This is because the content will not look like marketing compared to other social media platforms. What’s more, TikTok can now be watched on smart TVs.
2. Immense Reach & Engagement
It is an easy way to build communities through TikTok. With its vast audiences across the globe, you can share anything about your brand in video mode that invokes the interest of like-minded people. With its promising outcome in the last few years since its debut, TikTok is always undertaking initiatives to make the app more and more engaging for businesses and audiences, respectively.
For instance, the Hashtag Challenge Plus lets brands set a sponsored hashtag challenge. The sponsored hashtags in the video content come with a separate tab that grants audiences an in-app experience. And with that, the audiences can purchase products from the hashtag campaign within the application itself.
3. Brands Incorporate TikTok In Marketing Strategy
Businesses and brands are embracing TikTok, sometimes with the help of influencers. Thanks to the potential of this crowded platform in reaching new audiences come with the rise of influencer marketing over the past few years.
35% of brands such as Red Bull have a designated marketing team that concentrates on just TikTok influencer marketing to take advantage of the application’s ability to reach new users. The chief marketers of these brands are increasing their TikTok influencer budgets, as influencers are seen as relatable people among targeted audiences with a large following behind them. If you have the right influencers who endorse your brand or services, you can expect people to buy. Here comes another step forward to successful marketing.
4. More & More Celebrities Jump On The TikTok Train
Given the platform’s massive reach, more and more celebrities are using TikTok as a platform for creativity and engagement. Although TikTok is more popular and used among the younger generation, celebrities ranging from singers, actors, and even politicians have a strong following on TikTok, who use it as a platform to interact with their younger fans or followers.
These celebrities share the other side of themselves or random experiences via lifestyle posts instead of showing the glitz and glamour of celebrity life. For instance, the famous actor Reese Witherspoon posted a TikTok video of her son teaching her what TikTok is and has received around 7 million strong followings to this day.
TikTok Trends 2023 (For Now)
TikTok is a versatile platform for its users to spread their creativity with trendy ideas or crowd-favourite challenges that come in multiple varieties, forms and emotions. In this section, we will be shedding some light on the most popular types of TikTok trends and challenges that you can try today!
1. Duet With Favourite Users & Brands
The Duet trend is one of the most engaging video formats on TikTok. This trendy content format allows users to interact with other users’ or brands’ existing videos in a way that the new videos will appear in a side-by-side format. The Duet TikTok content formats are potential ways for brands to engage with followers massively, especially if the brands involved influencers or ambassadors with their followings on TikTok, creating a ripple effect of Duet content with specific internal hashtags.
2. Remixing The Content With Own Creativity
One of the trendiest content formats among TikTok users is jumping into the same trend together by recreating another user’s content with the same hashtags. This Remixing format is growing in popularity among users who express creativity on the same topics in their way. They ensure their videos are up-to-the-minute and on the right track. This allows a boost in followers’ engagement. Also, it comes in handy for brands who wish to involve followers to spread the word for their new arrivals launching.
3. Entertaining Memes & Humorous Content
Memes have been part of the social media ecosystem for quite some time now. And TikTok is no exception to this culture. Memes are funny, easy to consume and spread around friends, which makes them widely popular. Things like recreating scenes from the Shrek movies or funny moments from the Marvel films that have grown in popularity through the Internet are a guarantee to blow up on Tiktok.
The TikTok memes compilations transcend its border and can be found on other platforms as well, namely Instagram or YouTube.
4. Lip-syncing On Songs, Celebrity Lines & Other Audio Clips
Get creative with your TikTok content by searching for hashtags that lead you to the content you like. And when you’ve found “the one”, you can re-use the audio for your lip-syncing video. This lip-syncing trend is more than just lip-syncing to a song. You can also lip-sync famous lines from movies or drama series and other audio clips from social media platforms. Don’t worry, you can give credit to the creators of audio clips, and you will not face any copyright issues.
5. Spread Positivity With Dance Moves
The viral, easy and groovy dancing content on TikTok is one of the reasons why it is the number one entertainment platform among young users and audiences. Pull off any dance moves and spread good vibes by taking advantage of one of the video editing features. With this feature, you can slow down the track while the music you dance to is playing. Professional dancers can take this opportunity to host dance tutorials and teach dance moves, simultaneously encouraging followers to be more physically engaged while providing quality entertainment.
6. Informative How-to Video & Behind The Scenes Content
TikTok is a great source for insightful information such as timely news, history, science, technology and others in easy-to-digest formats. NGOs such as UNICEF (United Nations Children’s Fund) also involve themselves actively with their 415k followers on TikTok. This large number of followers appreciates UNICEF for its factual information and awareness updates. This proves that a brand can grow off authenticity that displays a more human side to an organisation. Potential audiences who appreciate humility will connect with a genuine interest in what you do.
7. ASMR To The Eyes & Ears
ASMR (Autonomous Sensory Meridian Response) is a relaxing sensation that begins from the scalp to the body. ASMR videos have been popular since their first appearances on Youtube and Instagram. Audiences can now indulge in ASMR content on TikTok to relieve stress and develop feelings of satisfaction. Brands can grab this opportunity to showcase the products through ASMR content, captivating its users with ample sensory satisfaction.
8. Fashion & Make-up Inspiration
Stylish influencers & beauty gurus on TikTok use this platform to show off their chic OOTD or beautiful make-up tips as more users turn to this app for fashion inspirations and advice. The clothing, make-up and fashion industries are making their products noticeable with the help of active and existing influencers on TikTok who share their styling or make-up tips frequently.
9. Mouth-watering Cooking Videos & Recipe Sharing
It is a golden opportunity for food and beverages brands or industries to pursue this trend of cooking videos with insider recipes, catching the attention of fellow food lovers. Moreover, they reach out to influencers on TikTok while sponsoring them with food or beverages products for mouth-watering reviewing content. A Malaysian TikTok account called Masakan Simple has over 2 million followers by sharing local cooking recipes that are easy to learn, providing appetising content for everyone looking to try home cooked food.
One Step Ahead In The TikTok Trends & Challenges
This one-of-a-kind social media platform is here to stay in this new digital age. This platform is growing bigger and more content-rich with its young users and ambitious brands. Stay ahead of the TikTok latest trends and challengers by keeping a sharp eye on the current momentum of the platform and take advantage of them to grow your following. Above all else, the key to making the most of these trends and challenges is trying to put your own creative spin on them and stand out.
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