Setting up a website is important for every business in today’s competitive market. But, learning how to drive traffic to your website could be tricky. You would not want just traffic to your website, but high-quality traffic. There are many different strategies you can put into place while driving traffic to your website.
If you are struggling with driving website traffic, FEAR NOT. In this article, we have listed down proven tactics that can improve your website traffic with free and paid methods.
Before We Start, You May Ask “Why do I Need a Website?”
You might think that website is too expensive, or you simply do have not enough time to manage it. In fact, not having a website will cost you more time and money.
According to statistics, over 2.14 billion people worldwide shop online for products and services. Thus, if you have yet to own a website for your business, you are most likely losing a huge potential customer.
You may be satisfied with your current market size, but every business goes through customer turnover. To keep your business booming, you need to improve customer retention and attract new customers. The best way to do it is to make your business visible on Google, and of course, you will need a well-optimized website to rank well on Google.
5 Ways to Improve Website Traffic (Free Method)
1. Optimize your Website with On-page SEO
On-page SEO is the very first and most important step in improving your website traffic. When your website is well-optimized with on-page SEO, the higher your website will rank in search engines and the more traffic you will gain.
Below are some of the SEO components you can optimize to your website content:
- Add focused keywords in the title tag.
- Add headings on every web page.
- Optimize URLs structure with keywords.
- Add keywords to your image.
- Optimize site speed to improve user experience.
- Include a focused keyword in your meta description.
Search engines like Google collect these signals to identify the concept of a page and determine the ranking of your webpage.
To learn more about on-page SEO, you may check out our article about SEO optimization here.
2. Write Content that Adds Value to the Readers
Writing high-quality content attracts the right audience to your website. When you write high-quality content that matches the user’s search intent, Google will rank you higher on search results since you are providing useful and relevant content to the user.
In another way, it means that when you fulfil your readers’ needs, you will improve your website traffic and SEO ranking. But, how do we know what kind of content is good enough to attract the right audience to visit your website?
Here is how you can write high-quality content to your potential audience:
- Create a buyer persona – Identify who you are speaking to and find out their pain points.
- Research on relevant topics – Understand what your target audience has been searching for on search engines.
- Perform competitor analysis – Research on most popular blogs of your topic and understand what works in your industry.
- Create a draft – Draft your content out by having a list of your audience’s questions and answering them.
- Review before publishing: Check and edit your content if there is any error before it is published.
- Promote your blog post: Make sure to post your content on social media and send it as an email newsletter to improve more traffic.
Keep in mind that you are always writing content that matters to your audience. When it matters to them, the longer your audience will stay on the website, the higher you will rank on the search engine.
3. Get Active on Social Media
To make sure your content is discoverable, one of the best ways is to share it on your social media. Platforms like Facebook, Instagram, LinkedIn, and Twitter are the most popular marketing tools to promote your blog post. It is a great way to convert your existing and non-existing followers on your social media into a website visitors.
Other than posting on your feed, you can also post them on your stories to gain more awareness. Facebook groups that are relevant to your business are also a great way to promote your blog post and reach a wider audience.
4. Write a Guest Post
Guest posting means writing a blog for another website. Generally, guest bloggers share their knowledge on a website that relates to their business. And in return, they will benefit from earning backlinks and improving traffic to their website.
However, finding blogs to publish your content can be time-consuming and difficult. You can start by finding sites that mention “write for us” or “become a contributor” to write a guest post. If you can find websites that write blog posts relevant to your business, try pitching your content that might interest them to post it on their site. Because who does not like FREE content, right?
To get a higher chance for your guest post published, you should write topics that are relevant to their website and link your product or service where it does not seem hard selling. If you are being too pushy on your product or service, the site owners might not accept your guest post. Make sure to write useful content and a secure guest post from credible sites to increase your website traffic.
5. Answer Questions in Online Discussion Forum
A forum is an online community where people can ask questions and give answers on a topic. Quora and Stack Exchange are two of the most popular Question and Answer communities for everyone to get the solution to their problem.
It also helps businesses to increase brand awareness and drive more website traffic. Before you start answering, you should first identify the kind of topic where you can provide an informative answer to their question.
Try not to be too pushy about your product or service. Answer the question in a way that appeals to the readers and includes links to your site where it is relevant to your answer.
You can take advantage of the newest questions with the highest views and least answers. Because the newer the question is, the lesser competition it has and the more attention you will get.
2 Ways to Improve Website Traffic (Paid Method)
Paid advertisement is ideal for businesses that aim to gain exposure fast on their products or services. If you are planning to run ads on the digital marketing platform, determine your objectives before running the ad. After all, you are paying for these paid platforms that would either make or break your overall marketing effort.
Research and determine your target audience’s age group, location, and interest in your products or services. Then, look for keywords that your target audience usually searches for. If you have a tight marketing budget, you may comfortably set an average cost-per-action (CPA) depending on your business goals.
Here are some digital platforms where you run ad campaigns:
1. Google Ads
Google Ads runs on a pay-per-click (PPC) advertising model that is created in multiple ad formats. We normally run search ads and display ads for our clients, which we find most effective to build brand awareness and improve conversion rate. There are several differences between the two of them:
Search ads help businesses to be on top of the search engine results page (SERPs). The ads will be displayed either above or below the organic search engine results when the user searches for some words or phrases. It also depends on how much you bid on a search term. The higher you bid, the higher chance your ad might be positioned on the top of search results.
Most brands that are struggling to compete with popular brands like Nike, Apple, or Sephora use search ads, allowing a potential customer to discover their products and services.
Unlike search ads, display ads appear on a variety of web pages, either in video or image format. They are banners or text you normally see on a website, app, YouTube, or Gmail. It comes in different image sizes where you can play around with your ad creativity to make your business stand out.
Display ads also help to capture the audience who have already visited your website. You can use the list of website visitors for remarketing on the next ad campaign. It encourages visitors who have previously visited your website to purchase your products or services.
2. Social Media Advertising
Social media advertising is sponsored ads you usually see on social media platforms such as Facebook and Instagram. It allows you to target an audience based on demographics like location, age, interests, and more.
We highly recommend small businesses run social media advertising. It is a cost-effective online marketing tool that helps businesses save time and money. How is that? Well, you are reaching out to people who are most likely to convert while more and more businesses are going online. And it helps to increase brand awareness, attract new customers, increase customer base, and drive more traffic to your website.
Not to mention, 86% of the Malaysian population are active users on social media in 2021. (OMG! That is almost 100%!) If you have yet to implement social media advertising in your marketing strategy, you are most likely losing a lot of potential customers.
Below are social media platforms that we recommend running social media ads:
Facebook is the most popular social media platform in Malaysia. The Facebook Ads give businesses the opportunities to reach a new customer and increase customer base easily with its ever-growing user base.
To create Instagram ads, you can use Facebook Ad Manager to do it. Using this all-in-one tool makes it easy for advertisers to run the same ad on different placements on Facebook and Instagram.
Instagram ads are best suited for businesses targeting Gen Y & Gen Z since Instagram is most popular for users aged from 18 – 34 in Malaysia.
There are a variety of types of Facebook Ads and Instagram Ads for businesses to achieve goals:
- Lead Ads
- Traffic Ads
- Video Ads
- Image Ads
- Messenger Ads
- And more!
EXTRA TIPS: Be sure to set up Facebook Pixel and Google Analytics to track the result and determine the effectiveness of your ads.
Which Traffic Sources Works Best for your Business: Organic or Paid?
If you want to gain exposure and increase conversion fast, the paid campaign will be ideal for you. Paid advertising allows you to drive traffic in just one click away. Whereas SEO does not have the immediate effect like how paid advertising does. It takes months to see results, but it is worth the wait.
Based on our experience, when both organic and paid are combined, it shows the most effective marketing strategy. We get results where our clients had their website traffic, conversion, and brand awareness increased at the same time.
Are you facing some challenges and simply need some advice on your current marketing strategy? Let us know in the comment below or get a consultation with us.