SEO search engine optimization

All you need to know about SEO

By ivonne        May 31, 2019

Ever wonder “What is SEO?”

The internet has been around for a while and chances are you’ve searched up something you’ve been curious about on Google like “Where can I get the best Burger in town?” or “What’s the height of the Eiffel tower?” or maybe even questions like “What is SEO?”. In today’s world, search engines like Google and Bing are the first place we go to when searching for information. Most people, companies, and brands have been finding ways to fight and claw their way to the top of these search engines simply to get the chance of being the first option for people who are looking for specific information based on keywords that are related to their business. This process is called Search Engine Optimization or SEO in short.

SEO search engine optimization

SEO search engine optimization graph

How does SEO work?

Well, search engines use algorithms to try to push relevant results to the top of the page so that when a user types in words like “digital marketing” they will get related links like you are searching for right now. SEO isn’t a single website optimization. SEO focuses on all the web pages of your website. It is an intricately crafted strategy to get your web pages to perform better on their search algorithms compared to other competitors on the market. The ultimate goal is to work your way up to the first page, then the first option within your industry. Simple things like having carefully crafted content on your websites can also that help you Google understand what your business does and what your focus keywords are.

Search crawlers

The way Google algorithm works is that they are constantly sending tiny programs called “Spiders” onto every website they can find. These “Spiders” will then read the content of your pages and follow the links within each web pages to essentially create a detailed “map” of your website. Unlike a site map, which is basically the organizational structure of your website, the “map” that Google creates for its own reference and are grouped based on the SEO “indicators” outlined by Google. Google will then access this information whenever a relevant keyword to your industry is being searched on their engine.


Why should I get your website SEO optimized?

Based on the findings of on Authority Hacker,

47% of search traffic goes to #1 website recommended,
15% of traffic goes to #2
10% of traffic goes to #3
2%  of  traffic goes to #10

Being number translates to higher website traffic for your business. Having more traffic increases the chances of a sales conversion for your business. To put this into perspective, if there were 10,000 searches on the keyword “Protein Bars” a day, and you are in the business of selling protein bars, you would be able to get 4,700 potential customers a day.

So how do I utilize SEO to my advantage?

These algorithms are usually closely guarded trade secrets but we’re going to tell you how it works to earn the chances of making the coveted top spot. For starters, it is a good idea to optimize the metadata of your page. Metadata is all the stuff other than the actual content people will see in their browser and accurate metadata are things like descriptive page titles or embedding a short description of what’s on the page into your HTML. This meta information often ends up being displayed underneath the page title which is one of the “indicators” that Google relies upon to for a quick summary of your web page.

Here are some tips to help get your website to the top

a. Google Search engine

On Google search engine, the “Spider” bots we mentioned before crawl through websites and checks any indicator that determines whether the site is valuable or useless. These indicators include backlinks, domain age, traffic, fresh content and much more. The most recent update from Google on their search engine requires you to optimize the URL themselves (not your domain name) but the subdomain. Another pro tip is to nest your pages in a sensible structure by including topics and dates related to the content on the web page.

b. Backlinks

Regarded by many as one of the strongest SEO indicators, Google will rely on how often a page is linked as a key metric of its importance. Providing descriptive text links in the body of a webpage to other pages on your site can be very helpful. Search engines are also looking into things like topic headers and alt text for images to help categorize the website. The key, as with any metadata, is to keep this as short but also as informative and descriptive as possible to make it easier for search engines to determine that your site is relevant to a particular topic.

c. Sources

Source of backlinks is critical, the type of website that links back to your website DOES matter. If it is from an unreliable source it will not help you and some cases may even hurt your ranking. With any algorithm, there will always be people finding ways to hack the system. A simple remind from us is to not buy backlinks. Google’s algorithms know if you are doing so, and there have been more than a few cases where Google has banned sites due to these methods of backlinking. So let’s keep away from buying backlinks and try to collaborate and generate organic backlinks with other sites.

d. Original Media Content

Keep in mind that search engines want to give relevant search results to the users. Which means, that spamming other people’s content would not be very helpful to your website. Major things that you can do for your SEO is to create useful and original content. People are always looking for free information on the internet and one way to get their attention is by sharing this information for free! Don’t worry, you won’t lose out.

By sharing information with them, your website will be benefiting from the increased traffic and click rate. Again, this gives Google an idea of how popular your website is and that your content is relatable and generating organing interest. Original content does not fixate into an article only, it expands into videos, podcasts and many more. Useful content will be more likely to be shared by the audience into their platform that could help with your rank.

e. Call to action

Always remind the audience to either like, share or comment on the content. Having an active page with a high engagement rate will make the webpage rank higher. Even giving the audience a little pop quiz will help with your page engagement rate. At the end of the day, you want to be as interactive with your audiences as possible, that way they’ll be interested to return for more content!

Webpage Optimization

Today there are different ways to browse the internet from desktops to tablets and mobiles. Optimizing your site to cater to different devices will help with your SEO. Having an optimized webpage on all of the platforms is crucial to helping you rank higher. Google has a separate search algorithm for mobile platforms compared to desktop. Thus, ensuring your website is mobile optimized will help you with your rank. A recommended loading page speed for a website is about 3 seconds, anything above that it is required for the website to be optimized. One of the ways to check your website load speed is by using gtmetrix.

Your take!

SEO is vital if you are serious about growing your business. Getting to that first page is worth the fight. There are millions of website out there and if you don’t have a good strategy you will be lost in the ocean of competitors. We have another article coming up soon, so we need you to follow our page! We will be covering on an even deeper understanding of the best way you can optimize your page to get the most out of your website investment.

There will always be new ways to strategize your digital branding, so we’ll try our best to keep you updated on the trends. If you like this article, you will love our other articles, check us out at KodeDigital.Expert. If you haven’t already, follow us on our social media and stay tuned to tips and tricks on all things digital.

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