Have you noticed that video marketing has been popular nowadays?
Businesses are now using video marketing to promote their products or services. The reason being is that video content can be easily digested even if it has a large amount of information. That is why research has shown that videos are being watched for a billion hours of video clips per day. Your competitor might have done video marketing and are getting ahead of you. So, if you have yet to take advantage of video marketing, you should start now. Not sure how to begin with? Don’t worry, we have compiled a list of best practices for businesses to plan a solid video marketing strategy. Alternatively, you can reach out to us if all these tips and tricks are a little overwhelming for yourself and we would be glad to assist if you have doubts in any forms of creating a digital marketing strategy.
Why should we Integrate Video into your Marketing Strategy?
Well, the answer is simple. People love videos because it’s easily digested, which in return, creates better engagement compared to other forms of media.
Video consumption is increasing each day. Businesses need to integrate video marketing into their overall marketing strategy. Video can help to deliver messages more effectively even if it is being presented in a short amount of time. This is because emerging visual and content stand out to the human eyes. People tend to immediately pay attention more to visuals rather than a long-ish written post. It’s not the proudest thing to mention but humans, unfortunately, have shorter attention spans than goldfish. So, it is important to take note that the video must be able to grab viewers’ attention within the first 3 seconds.
According to the graph above, YouTube is the most used social media platform in Malaysia which proves that Malaysians are more likely to be attracted to visual content as opposed to others. Still writing a lengthy post for your product without an engaging visual? You might be losing out a lot of potential customers.
Impact mentioned marketers who use video to grow revenue are 49% faster than non-video users. Not only do people love videos, but Google and Youtube love them too! Although Google and YouTube are under the same company, their algorithm works differently on each platform. Videos can increase the visitors’ time spent on your site and create a longer exposure on-site signal for search engines to let them know that you have reliable content.
As for Youtube, writing good titles and descriptions can improve their SEO as well. Linking your associated website, products, and services on your video is also crucial. It gives your potential customers an action to make after viewing your video content. If you have not been doing this, you should start immediately following these tips as you might be losing potential customers.
Videos recreates the In-Store Experience: Convert even the laziest buyers into sales!
Nowadays, people tend to shop in the comfort of their homes due to the coronavirus crisis. Retail foot traffic has been declining since then has made a huge impact on businesses. Content creators are now creating more demo or product review videos that explain about products or services to generate credibility and trust for their future customers. This has made the average everyday shoppers to lose interest in trying the products in store because they trust other people’s opinions much more than a sales representative. With videos, customers do not need to know how the product works when the video can tell them everything they need to know before making buying decisions. If you’re reading this, you probably have watched some product review content on YouTube as well.
You can even convert the laziest buyers into sales with video marketing! Businesses have also integrated live video as part of their video marketing. It is a powerful tool to increase engagement, provide an in-depth look at your brand, and gain more awareness. If you are working with an influencer, celebrity, or athlete who relates to your brand, it will capture an even wider audience. Live streaming allows the presenter to interact directly with the audience to build trust. If you are looking for ways to sustain your business during this flu season, video marketing is a great tool for it!
Video Marketing Tips: How to Create A Great Marketing Video?
So, you have come up with a great plan and strategy for your video, and you want to incorporate them into your marketing campaign, but how can you go about making a video that is engaging and optimized?
First, you should understand the ideal video length on each platform before proceeding.
- Instagram: 30 seconds
- Twitter: 45 seconds
- Facebook: 1 minute
- YouTube: 2 minutes
Again, it is important to take note that the first 3 seconds of video is particularly important. You can try to make a point as soon as possible by using a quick sketch, questions, or facts to build curiosity. Make sure to keep your video mobile-friendly since almost 50% of all video is watched on a mobile device. The video should be in square size for better user experience, so the viewers do not need to rotate their device.
85% of viewers watch a video without sound on, so make sure your video has a great visual impact and caption on it.
Most importantly, do not forget about your call to action. Real Men Real Style mentioned that having no call to action on a video will have engagement that drops by 70%. You should ask your audience to subscribe to your channel at the beginning of the video when they are less distracted by something else.
Get Ahead or Get Surpassed
Based on the data above, 78% of 32.25 million of Malaysia’s population are active social media users. If you have not integrated video, interactive content, or AI technology into your marketing plan, you are most likely falling behind.
Younger generations today are more attracted to brands with new and exciting approaches. Videos can be one of the best ways to connect with your customers and give them a glimpse of what your business is doing. You can try incorporating interesting stories or valuable information with your brand. The more they feel connected with your brand, the more likely they will stick around.
It is time to get involved in the digital world. Need help to get started? We provide free consultation for you to get an idea of how digital strategies can help your business. Get in touch with us today!